Shop The New!


You Can Now Shop The New!

(Carlsbad, CA) July 11, 2011- For the first time in Reef history, you now have the ability to buy Reef products directly on with the launch of e-commerce on our newly redesigned site. The entire Reef product offering including men’s footwear and apparel, women’s footwear as well as kids’ footwear is now available for on-line purchase. has been an integral component to communicating the Reef story, showcasing Reef’s expansive product offering, as well as highlighting marquee athletes and Reef events. The site is now a 360-degree Reef experience where you can interact with the brand via featured videos and social media feeds, with the newly added option to make purchases from the best selection of Reef products available.

The freshly redesigned will include enhanced product photography, interactive customer reviews and social media sharing features, special shipping incentives, and consumer loyalty programs.