Rip Curl, Skullcandy, and Mick Fanning Collaborate To Release Signature Audio-Enabled Hoodie
Costa Mesa, CA (November 8, 2011): Rip Curl and Skullcandy have teamed up to rally around mutual teamrider and 2x ASP World Champion, Mick Fanning, to launch the first Signature Audio-Enabled Hoodie, boasting two removable speakers in the hood. The hoodie, designed and developed from start to finish with Mick’s input, is a lightweight fleece with an MP3 player pocket plug-in, and is a true reflection of Mick’s taste.
“Being able to work with my different sponsors to collaborate around a unique product to the market has been really exciting,” Fanning said regarding the collaboration. “I hope people dig the hoodie and dial in a good soundtrack for while they wear it!”
The campaign was shot on location in New York City by Steve Sherman this past September amidst the packed streets near Times Square.
The official product launch party ensued the night of November 3 at John Colins Lounge in conjunction with the 2011 Rip Curl Pro Search Somewhere in San Francisco. Retailers, media, VIPs, and ASP World Tour surfers alike congregated to have some drinks, hit the dance floor, and support Mick with the launch of this collaboration.