Slater, Irons Take Home Nea Awards

Kelly Slater, Lisa Anderson, and Bruce Irons have another accolade to add to their list. The three were each honored with an Nea Award yesterday.

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About 1600 VIP guests, 400 journalists, and a number of fans gathered in Munich, Germany on July 23 to honor action-sports athletes at the Nea Awards 2001. Awards were given to the best male and female athletes and the best newcomers (male or female) in eleven extreme-sports categories ranging from surfing and skateboarding to kite surfing and mountain biking. Additionally, special awards were given for the best action-sports video, industry Web site, and print-ad campaign.

Slater was awarded best male surfer and Anderson took home the honors for best female. Irons was voted best surf newcomer.

Rip Curl took home the Nea video award for “Super Computer”; Billabong was awarded for having the best Web site; and Quiksilver nabbed a trophy for the best print-ad campaign.

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On the skate end of the deal, Bob Burnquist was voted best male skateboarder and Elissa Steamer grabbed best female skater. Jurgen Horwarth was honored best newcomer.

FMX rider Carey Hart was given the Special Achievement Award for his back flip, and Tony Hawk won yet another Lifetime Achievement Award.

For more info, visit www.nea-awards.com.