Smith Sport Optics Adds Casey Rydzeski And Promotes Todd Bousman

Todd Bousman, formerly Smith’s So Cal sales rep has been named promotions manager, and Casey Rydzeski has been hired to fill the sales position.

Based in the Costa Mesa office, Bousman will assist the corporate headquarters in Sun Valley, Idaho with developing and building strength in the Southern California market. Bousman will oversee surf promotions and work with Surf Team Manager Mark Caffey in the development of the surf team and related promotions worldwide. He will also assist Snow/Skate/Wake Team Manager Cory Smith in grassroots efforts to build and strengthen the influential So Cal markets. Other responsibilities include assisting in public relations and advertising efforts.

Bousman has extensive background in marketing and promotions. Before hired in 1998 as a Smith sales rep, Bousman worked for Rip Curl and was strategic in building the brand. Over the past three years, Bousman has assisted in a multitude of areas including surf team and promotions, Costa Mesa office development, and general marketing efforts.

Casey Rydzeski has come on board in the Southern California territory to take over the sales rep responsibilities in San Diego County. Rydzeski, who currently represents DVS and Lakai in Arizona, as well as Matix in Southern California, brings a wealth of knowledge and personal relationships to the Smith table. His knowledge of the sunglass market comes from formerly representing Arnette and Von Zipper under Greg Tomlinson in Southern California.