July 22nd, 2005 (San Diego, CA) – Reef announces plans to extend its 10-year relationship with reigning world champion Sofia Mulanovich until 2009. With a signature sandal in the works, a #1 WCT rating, and a fresh ESPY award in the trophy case, the explosive Peruvian surfer will remain a strong fixture on Reef’s team for years to come.
Reef’s longstanding commitment to supporting Sofia as a world class-athlete and traveling representative of the Reef brand, will cover all aspects of Reef’s marketing, including print campaigns, in-store merchandising and even the Reef product line.
Sofia commented, “Reef was my first sponsor when I was 13 years old and I am stoked to continue our relationship. This year is exciting as I have my first signature sandal with Reef, and I am really happy with the sandal and the support Reef has given me.”
Sofia blew everyone away with her 2004 performance on the WCT when she claimed the world title, a first for any Latin American surfer. A second world title is well within her reach with 3 WCT titles under her belt, and a 900-point lead separating her from the pack.
Sofia’s accomplishments were recently acknowledged outside the world of surfing when she was voted as the ‘Best Female Action Sport Athlete’ at the 13th annual ESPY awards. Sofia became the first surfer to win the award, and was recognized alongside world-renowned athletes such as Lance Armstrong and Tiger Woods.
Global team manager, Heath Walker, commented on the re-signing, “The decision to renew Sofia’s contract was simple. Her caliber of surfing is unparalleled; she has completely elevated the sport of surfing for women, and we are thrilled to have her with us.”
Reef is one of the top active lifestyle brands, and the world’s leader in authentic, surf-inspired footwear. Since the company was founded twenty years ago, the product offering has expanded beyond footwear to include men’s apparel, and a new line of fashion bags for girls. Reef supports world-class athletes, including surfers Rob Machado and Mick Fanning, as well as top wakeboarders Scott Byerly and JD Webb. Reef enjoys a unique blend of the surf and sensuality combined with a fashion sensitivity, all blended together to create a vibrant, irreverent Brand identity. Reef is truly a global brand, and our products can be found in 5 continents in over 100 countries around the world.