In what might possibly be the first-ever signature wetsuit series, Body Glove has done a deal with team rider Gavin Beschen and will release three different wetsuit styles with his name on them. Transworld SURF Business got a special preview of the suit at the Surf Expo Show in
Orlando, Florida. According to Rick Petri, Body Glove surf brand manager, the company is taking spring orders for a two-millimeter 100-percent-stretch long-sleeve jacket that has a special panel under the arms with a pattern drawn by Gavin himself. The company plans to release a long-sleeve springsuit and fullsuit for the fall that will also have designs by Gavin.
The suits, called the BGGB (Body Glove Gavin Beschen) Air Suit could be first in a series of signature suits for Body Glove now that it has signed a top-notch team including Bruce Irons, Conan Hayes, Beschen, Greg Browning, Pat Maus, Holly Beck, and others. Petri says that the new team is really helping the brand open new shops. “I met with one shop from Florida and they didn’t even know Bruce rode for us,” says Petri. “Once he did, he said he’d take some suits.” Petri is hoping that the signature series will have as much impact as the team itself.