Surfing America Signs Gidget As Official Sponsor

Girls’ Surf Brand Signs on as Official Sponsor of Surfing America and the PacSun USA Surf Team

San Juan Capistrano, Calif. – December 15, 2009 – Surfing America is pleased to announce the addition of Gidget Worldwide as an Official Sponsor of Surfing America.  Gidget Worldwide has committed to a multi-year agreement, providing funds to support Surfing America’s programs including the Surfing America USA Championships presented by Verizon Wireless, Surfing America Prime Surf Series and the PacSun USA Surf Team.

“We are excited to be a part of Surfing America,” said Gidget Worldwide President, Victor Valles. “Their mission of encouraging, developing, and advancing the best young surfers in this country meshes perfectly with Gidget’s.  We truly want to encourage girls to live more active, confident, joyful lives.  Our sponsorship of Surfing America, and other events such as the Triple Crown of Surfing Gidget Pro Sunset Beach, Western Surfing Association and Professional Longboard Association, help an entirely new generation of young women and girls to experience the wholesome fun that Gidget stood for way back when, right now in the 21st century.”

The partnership with Gidget Worldwide includes a presence at the 9 Surfing America Prime events nationwide and at the Surfing America USA Championships presented by Verizon Wireless in June 2010.  “We are stoked that Gidget has stepped in to support the girls,” said Surfing America Prime Series Director Greg Cruse, “They are active participants in our events, handing out swag and making pancakes.  They bring a great vibe to our events.”

“We are very pleased to have Gidget’s support,” said Surfing America Executive Director Mike Gerard, “The brand projects wholesome values in line with Surfing America’s Mission; and their commitment to supporting the girls in action sports is impressive.  Gidget’s addition to the Surfing America family is a perfect and welcome fit.”