Surfing America Signs SNL Communications To Handle Public Relations For Surfing America USA Championships Presented By SIMA

Huntington Beach, Calif., June 14, 2005 – Surfing America today announced SnL Communications as its public relations agency for the Surfing America USA Championships presented by SIMA in Huntington Beach, California, June 27-July 2, 2005. Top amateur surfers from Surfing America’s five regional member organizations — Eastern Surfing Association (ESA), Hawaii Amateur Surfing Association (HASA), National Scholastic Surfing Association (NSSA), Texas Gulf Surfing Association (TGSA) and Western Surfing Association (WSA) — will face-off at the USA Championships for a chance to become a national champion and to represent the United States as part of the 2005 USA Surf Team. SnL Communications, who specializes in the action sports industry, will handle all pre-event, on-site and post-event media inquiries and coordination.

“We are excited to bring SnL Communications on board,” says Mike Gerard, executive director, Surfing America. “Public relations is such a crucial component to building the foundation for awareness about the USA Surfing Championships and growing the sport of surfing in the U.S. SnL provides solid P.R. expertise, industry knowledge and contacts that will help us further achieve that goal.”

“SnL is proud to be a part of the USA Championships and to be working with Surfing America to promote surfing in the United States,” says SnL Communications Partner Staci Levine. “Surfing America is so important to the industry and is leading the way in growing the next generation of surfing talent and we’re honored to help promote the organization, the contest and the amazing young athletes involved.”

About Surfing America
Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for Surfing, Bodyboarding, and Surfriding. http://isasurf.org

Surfing America is also the North America Regional Office of the Association of Surfing Professionals (ASP). ASP is the World Governing Body of Professional Surfing. ASP, Governing Pro Surfing Since 1976: Showcasing the world’s best surfers in the world’s best waves, crowning the undisputed World Champion. http://www.aspworldtour.com

All donations made to Surfing America are tax deductible to the fullest extent allowed by the law. Donation checks should be made payable to: Surfing America, P.O. Box 309, Huntington Beach, CA 92648. End of year tax receipts are sent to every individual donor of more than $250. For donations under $250, a cancelled check or credit card statement is sufficient evidence for IRS purposes. Surfing America will send a tax receipt to any donor who requests one.

About SnL Communications
SnL Communications is a 17-year-old lifestyle PR agency representing leading brands in action sports, fashion, footwear and accessories including manufacturers, retailers, athletes and events. SnL currently represents such companies as DAKINE, etnies Girl, Body Glove, Lucky Brand, Hot Kiss, YMI, Mezlan, Bacco Bucci, Liquid Mountain and Speechless. Visit www.snlc.net for more information.