Surfline Launches Surf Cameras On Cell Phones

Huntington Beach, Calif. – December 9, 2004 – Surfline.com, the world’s most popular online destination for surfers, in conjunction with Ninja Mobile, a California-based mobile solutions provider, announced today the release of a revolutionary new service that offers consumers the ability to view live surf camera images from its entire national camera network, along with select international breaks, on cell phones.

As part of Surfline’s commitment to extending its brand beyond the desktop, the new application, called Surfline Mobile Premium, is being introduced first through Verizon Wireless, with other carriers expected to release versions later this month. For every surfer who has ever wondered what the waves were like while driving down the highway, the answer is now as close as their mobile device.

Surfline Mobile Premium offers feeds from nearly 100 beaches around the globe, giving subscribers a precise, visual reading of current conditions. Each location will also feature a local forecast summary, along with detailed wave heights, wind data, water temperatures, tide readings and more. Reports are posted by 7 a.m. and updated late morning and afternoon, with regional wind updates every thirty minutes. Also included is a news section designed to deliver relevant industry news and/or live event updates.

“We are excited to continue our relationship with Ninja Mobile, and to be the first to offer surf camera images, along with comprehensive surf and weather data, via cellular phones,” said Jonno Wells, Chief Executive Officer, Surfline, Inc. “Surfline.com has become an important part of the lives of millions of surfers, fishermen, boaters and general beach enthusiasts, and Surfline Mobile Premium allows us to extend the Surfline experience to a mobile environment for consumers on the go.”

For more information about Surfline Mobile Premium, please visit: http://www.surfline.com/wireless or http://www.ninjamobile.com

About Surfline, Inc.
Surfline is the leading provider of surf report and forecast information to consumers, businesses and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline delivers timely, accurate and comprehensive data on a daily basis via phone, fax, wireless web and the Internet. The company’s world-renowned website, Surfline.com, has the largest and most loyal audience of surf and beach enthusiasts in the world. Since 1985, Surfline has merged premier surf report and forecast talent with industry-leading technology to produce “must-have content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing and bodyboarding.