Surfline.com Receives Record-Setting Traffic,Reaffirms Position As World’s Leading Online Destination For Surfers

Huntington Beach, Calif. — With the annual big wave season on the horizon, Surfline, the world’s most popular surf report and forecast service, reported both the most-ever unique visitors (1,249,478) and page views (21,704,934) to its award-winning website during September ’05. The statistics are based on a report issued by WebTrends, a leading provider of site analysis software. Surfline continued its longstanding run as the only action sports website among the top 50 sports sites on the internet according to Media Metrix.

“These numbers validate our leadership position amongst surf-related online media,” said Jonno Wells, CEO, Surfline/Wavetrak, Inc. “With the loyalty and size of our user base, Surfline continues to be one of the most attractive destinations for advertisers looking to reach a highly engaged, highly targeted audience with their marketing messages.”

In the midst of a 20th anniversary celebration, the record-setting statistics reaffirm Surfline’s position as the world’s leading online destination for surfers, as well as validating the fact that Surfline delivers the single largest audience in surf. Despite the unprecedented traffic, Surfline.com provided reliable, fast and consistent service.

Although consistently high unique visitation and page views are a hallmark of this revolutionary company, the recent increase can be partially attributed to a confluence of outside wave and weather events including the arrival of California’s largest south swell of the year — “The Monster from Down Under” — which hit beaches on Thursday, September 15. Additionally, Surfline.com featured a host of unique website offerings like the “you-are-there” sequence of Shane Dorian riding a giant, potentially deadly wave at Teahupoo, Tahiti.

“This data points to the appeal of Surfline’s content and to the deep relationship we have developed with our visitors,” said Sean Collins, President and Chief Forecaster for Surfline, Inc. “These milestones not only underscore the increasing popularity of Surfline as a medium for checking the surf, it also reinforces Surfline’s status as the world’s number one outlet for surf news, information and entertainment.

Surfline was launched as the 976-SURF dial-up service in 1985 (pre internet), which offered the world’s first commercially available surf reports and forecasts via phone. Prior to the introduction of Surfline, many believed that accurate surf forecasting, especially for waves generated in the South Pacific, was physically impossible. The company and the self-taught Collins not only proved the skeptics wrong, it allowed surfers, for the first time ever, to schedule their lives around their favorite sport.

Surfline.com now boasts the Internet’s largest surf camera and report network, and has literally brought the sport to life via real-time, streaming video from 100 international locations. When Collins introduced LOLA, the world’s first and only automated, computer-generated surf forecasting tool in 2001, surfers became able to locate breaking waves at their favorite spots several days in advance. Earlier this year, Surfline deployed a revolutionary wave tracking device and technology test bed off the shores of the Huntington Beach Pier, further advancing the state-of-the-art for surf forecasting.

About Surfline:

Surfline is the leading provider of surf report and forecast information to consumers, businesses and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline delivers timely, accurate and comprehensive data on a daily basis via phone, fax, wireless web and the Internet. The company’s world-renowned website, Surfline.com, is visited by the largest and most loyal audience of surf and beach enthusiasts in the world. Surfline is the only action sports website among the top 50 sports sites on the internet according to Media Metrix. Since 1985, Surfline has merged premier surf rreport and forecast talent with industry-leading technology to produce “must-have content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing, kitesurfing and bodyboarding. Consumer information is available at surfline.com. Media can contact MKM at (714) 375-2188.