Tom Curren Signs With Airwalk

Airwalk is pleased to announce the addition of Tom Curren to its team roster.

Curren is the first pro surfer to join the Airwalk program, which includes skateboarders Andy Macdonald and Jesse Paez and snowboarders Tom Gilles and Tina Basich, among others. Curren will represent Airwalk footwear including Airwalk’s new lifestyle segment, etura.

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“Airwalk is proud to bring a prominent athlete like Curren to our program,” says Linda Nielander, vice president of marketing for Airwalk holding company Tare7. “His roots as an original innovator of his sport fit well with Airwalk’s history as an original brand in the action-sports marketplace.”

A native of Santa Barbara, California, Curren is considered one of the most renowned surfers in the world. His unwavering dedication to surfing was honed by his father, legendary big-wave surfer Pat Curren, who had Tom in the water almost as soon as he could walk. Curren won his first professional world title in 1985, and was the first American to ever take the world crown title. With countless titles under his belt, Curren currently holds the records for the most career tour event victories (33), most victories in one season (7), and most consecutive years with at least one Association of Surfing Professionals (ASP) victory (10).

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“It is important to me that Airwalk has been around since the beginning,” said Tom Curren. “I am excited about what I see happening at Airwalk and pleased to be part of their future.”

Look for a Curren signature shoe to debut in 2003.

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In other Airwalk news, Tare7 has appointed Bill Grimsley as chief financial officer and vice president of operations. Grimsley brings over 25 years of senior financial officer experience as well as operational accomplishments to T7.

“Bill has a successful history in implementing and leading both financial and operational strategies that create value and increase profitability,” said Bruce Pettet, president and CEO of TARE7. “His leadership will serve as a tremendous asset to further the momentum at T7.”