June 19, 2008: – – Get ready to kick off your shoes and help ‘heel’ a beach this summer. Between May and August 2008, the Barefoot Wine Beach Rescue Project, in partnership with the Surfrider Foundation – a grassroots, non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches will embark on their second annual tour to help rescue, renew and restore four new beaches.
Each year, over 25,000 beaches in the United States are closed or posted as unhealthy. To help remedy this, local residents are encouraged to volunteer at cleanup and restoration events across the country to make these beaches “barefoot-friendly.”
This year, hip-hop/blues musician G. Love (front man of G. Love & Special Sauce) and singer-songwriter and guitarist Tristan Prettyman will join volunteers on the beach and perform live at special celebrations that follow each beach rescue. Prettyman will perform songs from her upcoming album Hello at all four events. She will be joined by G. Love at the 2008 kick-off event in Montauk, N.Y., scheduled for May 31.
“Having grown up in San Diego, I spent most of my time at the beach and can’t imagine what life would be like without the surf and sand,” said Prettyman. “I’m excited to volunteer and share my music with people who take the time to give back to their communities.”
Barefoot Wine Beach Rescue Project – 2008 Tour Dates
Montauk, N.Y. Saturday, May 31
Austin (Town Lake), Texas Saturday, July 12
San Francisco (Ocean Beach), Calif. Saturday, July 26
TBD – America’s Votes! Saturday, August 23
For the fourth stop, we’re calling on the voice (and click) of beach-lovers from coast to coast. Visit BarefootWine.com/BeachRescue to cast your vote for one of ten worthwhile beaches to receive a beach cleanup and celebration this summer. While visiting the site, you can also RSVP to participate at a beach rescue event near you. You must be 21 years of age to attend the celebrations that follow.
“In the second year of the project, we look forward to making an immediate and positive impact on four new beaches,” said Matt McClain, Director of Marketing and Communications for Surfrider Foundation. “These events show people how important the smallest action, like picking up litter, can help on the grander scale and preserve our beaches for generations to come.”
Barefoot, the award-winning California wine, has been an active supporter of various not-for-profit organizations for over 20 years. Since its inauguration in 2007, the Barefoot Wine Beach Rescue Project has donated $250,000 to the Surfrider Foundation in support of its mission to improve coastal water quality, promote free and open beach access, preserve coastal ecosystems and protect public beaches around the world.
Barefoot’s award-winning California wines are attractively priced and can be found in playful, colorful cases and bottles bearing the iconic footprint label. Barefoot’s still wine portfolio ($6.99 for 750-ml bottles, $11.99 for 1.5-liter bottles) includes eight unique offerings:
Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers two delicious sparkling Chardonnays: Barefoot Bubbly Brut Cuvée and Barefoot Bubbly Premium Extra Dry. Both award-winning sparkling wines retail for $9.99. For more information about Barefoot Wine, visit barefootwine.com
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide.