Two Time “Shaper Of The Year” Celebrates 25 Years

Hermosa Beach, Ca – Spyder Surf Shops celebrates their twenty-five year Anniversary with giant Surf and Skate festival April 12th on Pier Plaza downtown Hermosa Beach. To celebrate Spyder’s success, Dennis Jarvis and partner Richard O’Reilly have a massive party planned on April 12, 2008, almost twenty five years to the day Jarvis first opened his doors. The entire downtown Plaza of Hermosa Beach will be turned into a celebration beyond imagination. Every top Surf and skate industry vendor will be there: Quiksilver, Billabong, Volcom, Hurley, O’neill, Rip Curl, DVS, SPY, Electric, Sector 9, Oakley, Roxy and the list goes on to total nearly 50 vendors each bringing athletes and swag. There will be celebrity poster signings, with Shane Dorian confirmed and many others rumored. RED BULL /PODIUM are setting up the skate demo area. Confirmed skaters include: Chad Tim Tim, Nilton Neves, Andre Genovesi, Jeron Wilson, Mike Mo Capaldi, Van Wastell, Mike Anderson, Chad Bartie, Devon Lamb, Jeff Marshall, possibly Bob Burnquist.

With six bands (Timmy Curran, Musket (feat. Brad Gerlach) The Darlings, Tomorrows Bad Seeds, Dreadstarr and Shingazis Landing) two fashion shows, two DJ’s and bus loads (literally) of free swag, this anniversary party will be the talk of the Action Sports Industry and leave aneverlasting impression on the South bay.

Dennis Jarvis, founder of the company, which is the largest of its kind in the SouthBay area, believes Spyder’s customers know the retail chain holds true to it’s slogan “Wedon’t just sell it, we live it” adding the company has sponsored many World Champs andtop professional surfers to maintain a competitive edge.

Jarvis, an ex-pro himself, was privileged enough to grace three covers in his owncareer and rallied that success and notoriety into a multi million dollar business. In agrowing landscape of corporate imitators at the surf retail level, Spyder Surf hasmaintained is position as the flagship core surf retailer through authenticity and constantcommunity support.

Jarvis and O’Reilly credit their 25 years of success to their own passions for thesports, their staff of real knowledgeable surfers, skaters, and snowboarders, theirrelationships within the community and industry, their sponsorship of so many top pro andamateur athletes and the understanding that you’ve got to be authentic. The formula hasled to Spyder Surf Shops winning the Surf Shop of the year award several times and theHermosa Beach Chamber of Commerce even bestowed the prestigious “BeautificationAward” upon the remodeled 8000 sq. ft Pier Ave. location.

In 2007 Jarvis was honored as “Shaper of the year” and just found out he haswon the top spot for the second year in a row, with over 100,000 boards hand shaped hehad this to say about his win. “While most of our competitors in the market areoutsourcing to China, I believe we need to keep quality control and look at our productwith a fine toothed comb” said Jarvis. There has been a quick run of board building in Chinasince the fall of Grubby Clark, of Clark Foam, the “God Father” of the PolyurethaneSurfboard foam manufacturing.

About Spyder Surf
Founded in 1983, Spyder has been on more covers of magazines than any other LosAngeles based Surf Company as well as has been the “go to” company in such featurefilms/television shows as “Point Break” starring Keanu Reeves, CSI Miami, producerJerry Bruckheimer, The Apprentice with Donald Trump, Extreme Home Makeoverwith Ty Pennington, “YES MAN” starring Jim Carey set to be released summer ’08and of late ENDLESS BUMMER , Co-starring Matt Lillard which Jarvis AssociateProduced and Second unit Directed with his award winning company SpyderEntertainment.

THE EVENT
8:00 a.m. – Surfers Walk of Fame surf contest.
11:00 a.m. – 1:00 p.m. “SURFERS WALK OF FAME” inductee ceremony.
1:00 – 2:00 1st BAND / Tomorrows Bad seeds
2:00 to 2:30 Industry Fashion show
2:30 to 3:30 2nd BAND / The DDarlings
3:30 to 4:00 Industry Fashion show / Shaper of the YEAR!
4:00 to 5:00 band (headliner band) / Timmy Curran
5:00 to 5:30 HUGE RAFFLE & BREAKDOWN—
6:30 Sangria after party
7:00 p.m. – Dread Starr performing
9:30 p.m. – Musket performing