HONOLULU – (April 6, 2011) –– Vertra Inc. is proud to announce the addition of Dusty Payne to it’s elite team of athletes joining the likes of 2x ASP World Champion Mick Fanning and fellow World Tour competitors Taylor Knox, Brett Simpson and Alana Blanchard along with International surfing icon Shane Dorian.
Hailing from Lahaina on “The Valley Isle” of Maui, Dusty’s wave riding skills were groomed on the waves of Lahaina Harbor, Ho`okipa, Ma`alaea and Honolua Bay which is no surprise why he’s one of the sport’s top talents. Dusty is known for his progressive above-the-lip surfing style and literally launched into the lime-light when he won the coveted Kustom Airstrike in 2009 pocketing $50,000 for the most radical 360° air of the video competition.
Dusty’s mind blowing free-surfing abilities have been showcased in movies like Volcom’s BS!, Stranger Than Fiction and Modern Collective. Currently he is working on a new release with Kai Neville.
In 2009 Dusty crushed the WQS season to qualify for coveted 2010 World Tour and becoming the first Maui-boy to make the tour! Dusty finished his 2010 rookie season ranked 24th which proved that he can mix his freakish fins-free approach into the competition format.
Vertra Elemental Resistance is amped to keep him covered from the sun’s harmful UV rays and support his 2011 World Tour campaign. Vertra joins the support of Dusty’s current sponsors: Volcom apparel, Nike 6.0 footwear, Electric Visual, Nixon, Body Glove, Creatures of Leisure, Channel Island Surfboards and Monster Energy.