The Familie, LLC, the leading action sports management and marketing agency, announced today that Wasserman Media Group has acquired an interest in the company. The deal between the two entities is a reflection of The Familie’s commitment to contribute to the growth of action sports and its athletes and Wasserman Media Group’s support of that effort.
Founded in 1998 by Steve Astephen in Carlsbad, CA, The Familie’s name has become synonymous with world class athletes and expertise in the action sports industry. The impressive athlete roster includes the best in Freestyle BMX, skateboarding, Motocross and snowboarding. Dave Mirra, Ryan Nyquist, Bucky Lasek, Bob Burnquist, Carey Hart, Travis Pastrana, Todd Richards and Tara Dakides are only a few of the athletes managed and represented by The Familie. In addition, The Familie offers an array of marketing and creative services and have worked on national and regional campaigns for clients including: ESPN, 1-800 CALL ATT, Nestle, Case Logic and Powerade to name a few.
“We at The Familie are very excited to align ourselves with Casey and Wasserman Media Group,” commented Steve Astephen, “Their experience and reputation not only supports our initiatives in the action sports industry but will also enable us to go above and beyond in contributing to the growth of the lifestyle that we are so committed to.”
Casey Wasserman, the CEO of Wasserman Media Group, is also the owner of the Los Angeles Avengers of the Arena Football League and a driving force in bringing the NFL back to the city of Los Angeles.
“Action sports have shown steady growth in popularity year in and year out on the sports scene,” said Wasserman. “Action sports are one of the areas where we wanted to be and the partnership with the leading firm in this arena is a very important step for our company.”
Inquiries regarding this deal can be addressed to Steve Astephen at 760-602-6200 or firstname.lastname@example.org .