Irvine, Calif. (January 28, 2010) — O’Neill Clothing, the original California surf, snow and youth lifestyle brand, has officially signed Bobby Martinez to an endorsement deal with both their apparel and wetsuit divisions in the U.S. Martinez, who finished the 2009 World Championship Tour (WCT) ranked eighth in the world, is widely regarded as the most sought after “free agent” in professional surfing, and recently competed the entire season without the support of a major clothing sponsor, a feat that is virtually unheard of in this day and age.
The Dream Tour veteran and Santa Barbara, Calif. native has not only been heralded as a premier goofy footer, but routinely referred to as one of the world’s most well-rounded surfers and a perennial world title threat each year since 2006. That is when he claimed WCT Rookie of the Year honors and stunned the industry with a jaw-dropping victory at Teahupoo, Tahiti, arguably the most challenging wave on the professional circuit. Additionally, Martinez finished the year-end rankings in the top 10 each season of his WCT career and has multiple wins at both Teahupoo and Mundaka, Spain under his belt, making him the most successful California surfer during that time span.
“O’Neill is thrilled to welcome Bobby to our surf team,” said Garth Tarlow, O’Neill’s Director of Sports Marketing. “He is one of the few surfers on tour that racks up WCT victories each season and, bottom line, he’s a surfer’s surfer with amazing technique, tremendous power and total commitment. We look forward to watching his tenacious approach to the tour this year.”
O’Neill Clothing CEO, Toby Bost, added: “In an era of evolving change in the surf industry, O’Neill is committed to building the best team of surfers in the world. We feel this year we have done just that with the addition of Bobby Martinez.”
Martinez joins a prominent group of O’Neill surfers, including Jordy Smith, Timmy Reyes, Cory Lopez and Roy Powers.
“I’m more than happy to be part of the O’Neill team,” Martinez said. “It’s a company of surfers for surfers, and even though it has been a long wait, it’s totally worth it.”
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For more information, visit www.oneill.com.