Last Year’s Winning Brand Shoots for Two in a Row
HALEIWA, OAHU, HAWAII – March 31, 2008 – Xcel has been nominated for SIMA’s 2008 Wetsuit of the Year for its revolutionary Infiniti Drylock system.
Wetsuit of the Year is one accolade of the 2008 SIMA (Surf Industry Manufacturer’s Association) Image Awards program, and is awarded to the wetsuit retailed in 2007 that featured the most exciting design, appeal, or innovation. The winner will be announced during the SIMA Surf Summit 11 (Cabo San Lucas, Mexico), May 14 – 17, 2008.
“We’re very proud to have the Infiniti Drylock system nominated by our industry peers,” says Xcel president Ed D’Ascoli. “The Infiniti Drylock is the next evolution of the Infiniti series that won us this award last year. It’s incredibly exciting to have the Drylock be recognized in the very first year it hit retail.”
The Infiniti Drylock system features a 100% waterproof Drylock zipper as part of Xcel’s X-ZIP 2 entry system, making it the most watertight, flexible wetsuit on the market today.
SIMA Image Awards final winners are currently being determined by a final round of voting open to all SIMA member companies and specialty retailers. Category nominations were determined by a panel of industry experts, who reviewed and voted upon the entries received for consideration from regular SIMA members.
Founded in 1982, Xcel International, Inc. (Xcel) is a global wetsuit brand distributed throughout the Americas, Europe, Asia, and the Pacific Rim. Headquartered on the North Shore of Oahu, Hawaii, Xcel’s core wetsuit business focuses on the cutting edge of material and design development. Xcel’s primary markets include surf, dive, wakeboard, paddle, and sun (UV protection).
In addition to its North Shore office, Xcel has two retail stores on Oahu and a warehouse/repair facility in California. To learn more about Xcel, please visit XCELWetsuits.com.