Florida-based Xtrak has set up a new distribution outlet in Oceanside, California. However, manufacturing will remain at the company’s headquarters in Cocoa Beach, Florida.
Xtrak, which makes traction pads and other surfboard accessories, hopes the move will make distribution to its dealers more efficient.
“When we had to send stuff from back East, it used to take five to six days,” says Jason Gardner, head of distribution for Xtrak. “Now we can get product to our West Coast dealers in one or two days.”
Xtrak has more than 160 dealers nationwide. More than 70 dealers are in California alone.