Agenda Long Beach 2017 | Day 2 highlights

Day two of Agenda Long Beach 2017 featured plenty to see and experience – here is a curated selection of what we saw on the tradeshow floor.

Body Glove

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Body Glove was showing its Smoothies collection, featuring this stand out: The Bliss Top and Audrey bottom.
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The Nebula Sunset print is new for Body Glove’s Vapor 4 way stretch boards. These feature a 19″ scalloped cut.

Tavik

The Scarlett is a brand-new silhouette for Tavik’s Spring 18 collection. The suit pulls from classic design elements, and was a favorite among attendees of the show.

Hydro Flask

Hydro Flask is moving into soft goods – apparel, coolers, and hats will all debut Spring 2018. The Cooler Series was developed using heat mapping technology, pinpointing the warmest points on the cooler and adding extra insulation.

San Onofre Surf Co.

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San Onofre Surf Co. was showing a collaboration with Japanese artist Yusuka.
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One of our favorites from the show, San Onofre Surf Co. is delivering these brushed Indian blankets to retail at an MSRP of $32. The brand has landed accounts like Zumiez.com, and local favorites Thalia, Icons of Surf, and Jack’s.

Richer Poorer

Bralettes have quickly become a staple for Richer Poorer, and will continue to be a point of focus for the brand moving into 2018. Another focus of the brand are updated silhouettes throughout women’s apparel, as well as the implementation of updated colorways into the line.
The California Collection is Richer Poorer’s most popular collection, and Spring 18 will see playful, elevated designs from the brand. New embroidery, colorways and design can be seen throughout the collection.

Brixton

The Fiddler Cap is one of Brixton’s most popular designs. A unisex cap, the Fiddler will be updated for Spring 18 with new colorways, as well as subtle design details.
The Relay short is Brixton’s first dive into an athletic-inspired apparel option. Featuring 4 way stretch as well as breathable moisture wicking, the Relay launches Jan 15th at $24.50.

Penny Skateboards

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Penny is introducing a new shape with its 32″ cruiser boards for Spring 18.
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Penny secured its first big license deal with The Simpsons. Expect this collection to hit retail next week.

Waves Brigade

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Waves Brigade is a new brand based in Los Angeles. It was founded out of a screen printing / private label business, when owner and Creative Director Brian Boles realized he could evolve the business into a brand of its own.
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A french terry crowneck from Waves Brigade’s core collection.

Acembly

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Acembly is a new brand catching the attention of retailers like Nordstrom. The concept is simple – interchangable pieces like straps and pouches can be mixed and matched, speaking to a youth consumer who wants that DIY, custom approach to shopping.
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Just a couple of the options to build your own bag.

Icons of Culture presenting Gotcha and OP

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Icons of Culture is a new platform for reviving ’80s brands OP and Gotcha. Seen here, a suit that’s getting some attention from OP.

Junior Jenks, who’s father Jim founded OP, hanging with Michael Tomson, founder of Gotcha. The revival of the brands is meant to be a nostalgic look back at the time period – which is trending in the market at the moment.

Check out more Agenda Long Beach coverage from TRANSWORLD BUSINESS here:

Highlights from Agenda Long Beach