SAN CLEMENTE (February 17, 2017) – Ethika is proud to announce the launch of the RGB Mixtape – A Project of Cultural Expression.
RGB coloring is a process where Red, Green and Blue are mixed together to form thousands of colors and bring life to images, digital media, TV screens and more. Standing alone, these colors are one dimensional, but when combined together they become magical and give life to everything we see.
The concept stuck and the RGB Mixtape was born. Simply put, bringing together our Ethika Familie of Hip-Hop Artists combined with exclusive Signature Ethika Product to create a body of work that is much better as a whole than any individual parts. Each artist will be able to express themselves through their track on the tape and through the design of their signature pairs.
“This project ended up being a lot more than we initially bargained for, but seeing it all come together, it was definitely worth it,” said Ethika CEO Matt Cook. “The music is amazing, the product and designs are some of the best we have made and continuing to creating unique and memorable experiences remains on the forefront of our minds. I want to thank the team at Ethika and all the artists and other people that helped bring this to life.”
Ethika and Karen Civil held a private listening event for the artists and athletes in Los Angeles over Grammy Weekend. Attendees included Ace Hood, Chevy Woods, Casey Veggies, Dave East, YBS Skola, Bricc Baby, Jahlil Beats, Bok Nero, Ryan Sheckler, Lou Williams, Kelly Osbourne, Tdot Illdude, Nigel Sylvester, Jeremy “Twitch” Stenberg, Dingo, Louie Vito, DJ EV, Tal Cooperman, Dean Wilson, and more.
The Ethika RGB Mixtape will be available March 1st for a free download on www.ethika.com.
Ethika is focused on expressing every person’s individuality across a variety of cultures including, skateboarding, motocross, bmx, snowboarding, surfing, basketball, football, music, art, and fashion. More Ethika news, photos, and videos can be found on Twitter (@ethika), Instagram (@ethika), and online at www.ethika.com.