Story Teller Series: Fate of Retail

Fate of Retail in 2016

What is the fate of retail? 2016 has been a year of significant and continuous shifts in the national retail space, from Macy’s closing hundreds of brick and mortar locations, to Sports Authority and Sports Chalet shuttering doors and liquefying assets and PacSun’s public bankruptcy filing. How can retail survive in this constantly evolving environment, and what role does e-commerce, experiential marketing and events, and the brands fueling innovation and best practices play in this effort? We highlight the success stories and best practices in the current landscape.