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2010 Fall Footwear Preview & Trend Report Resource Page

shoe-preview1

Can’t wait to see what the action sports industry’s leading footwear manufacturers have in store for 2010? You don’t have to—TransWorld Business has compiled a comprehensive preview of the freshest looks dropping in 2010 along with all of your “need-to-know” trend info. Whether you’re planning your shop’s pre-book strategy for the coming season or just staying on top of sneaker trends, this preview is a one-of-a-kind resource that you can’t afford to miss. (Navigate by using page tabs or brand links below.)

CONSvuyfqfbesbersq

DC Shoes

Dekline

Draven

DVS

Element

etnies

Fallen

Fox

Globe

Gravis

Habitat

IPATH

Kustom

Nike 6.0

Nike SB

Osiris

Quiksilver

Silver Star

Vans

Vox

World Industries

Zoo York

CONS

Featured Styles:

cons_pappalardopro_500

CONS Product Red Pappalardo Pro
Athletic Navy / White / Lollipop
MSRP: $65.00

cvo_blk_suede_500
Converse Skate Collection, CVO
Black (Suede)
MSRP: $60.00

Trend Info:

*In 2009, both the CTS and the Pro Leather did amazing. Moving into 2010, we plan to do what works works best with Converse; building off of our heritage pieces and modernizing our classic silhouettes.

*We will continue to feature memory foam and comfort packs in all of our CONS product in 2010, both of which were received very well in previous seasons.

*In spring 2010, we will debut our first pro model shoe (Anthony Pappalardo's), with the Pappalardo Pro. Anthony's shoe is inspired by the Converse 1976 Stars and Bars shoe. Its a true classic Converse style, updated for amazing board feel.

*Our line is dedicated to skateboarding, so really, we're listening to what the skateboarding market wants and deliver. 75 percent of the line is vulcanized.

Provided by Marketing Manager Sharon Bayron

DC Shoes

Featured Styles:

versaflex

VERSAFLEX
COLORWAY – MULTI
MSRP – $100.00

nd1

ND1 MID S
COLORWAY – BLACK/PLUM
MSRP – $80.00

Trend Information:

• What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Our line is broken down by segments of distribution and we have top sellers in each silo. Each season we either anniversary successful models or use key design elements from them to build future models for our line.

For 2010, we looked at consumers in each segment and worked on a product line that fits their lifestyle and aesthetics.  Learning from previous seasons is key when we go to design a new collection. We look at updated trends, what was successful at retail, and how to bring a fresh point of view with a DC heritage, all with the goal of keeping our leadership positioning.

• What new materials, constructions, or features are you most excited about for your 2010 line?

The most exciting introduction is a new proprietary technology called Impact FX, which is an air bag with three different air densities in each chamber, dispersing the shock impact from big drops and landings.

Our athlete signature collection continues to expand and in 2010 we are debuting two new signature models from our core skateboarding line, the Nick Dompierre Mid and the Josh Kalis 8. Both are loaded with technical skate features making them very durable, comfortable, and remarkably lightweight.

We've also expanded out technical offerings through out all segments of our line and have been receiving positive feedback from buyers.

• What's the general design direction of your 2010 line and why do you think it will be successful at retail?

We are sticking to our core competencies, doing what we are known for – introducing radical concepts and technical innovations with very strong aesthetics. We really tried to challenge the market status quo and step out of the sea of sameness we are experiencing on the retailers wall.

• Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

One of the main focuses in our skate range was to separate two types of construction that correspond to two general type of skating.  The first silo, we call build for skating, requires hi impact protection and more support. The second silo, called feel for skating, requires a lot of board feel and control.  In both, we create instant skateability fresh out of the box while giving the most performance possible.

• How has your brand approached mid, high, and sky-tops for next season?

We have both mid and high-top models.  The Nick Dompierre new signature model is a mid-top while the Ken Block Pro Spec 2.0 driving shoe Rally high- top. Some of the most sought after models, like the Admiral Sport from the LIFE Collection are high-tops.  We are continuing with these silhouettes because there is still a segment of consumers and riders asking for them, whether it's for protection or style.

•What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Our Core line is 60% vulcanized and 40% cupsole, as that's really what skateboarders are demanding.  The rest of the line is broken down 70% cupsole, 20% vulcanized, and 10% other sole constructions.

Provided by Kelsey Davis at DC Shoes

Dekline

Featured Styles:

dk_blye_army_canvas_500

Byle shown in Army Canvas

MSRP: $51.99

dk_harper_black_suede_500

Harper shown in Black Suede

MSRP: $59.99

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

The Blye and the Belmont were the best selling styles for us. Basic colors, 2009 was the first year we focused on offering more traditional colors.

What new materials, constructions, or features are you most excited about for your 2010 line?

All of our vulcanized product has been reconstructed for a thin removable insole.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

Classic. We are just refining our current style to be as timeless as possible.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

We did a collab with Toy Machine on the Belmont this year, featuring the iconic Tot Machine Monster logo. Thanks Ed.

How has your brand approached mid, high, and sky-tops for next season?

We have lowered our styles a bit. We have always had mids and hi tops int he line, but now every single brand has several out and ours were just getting lost. We do have 1/4 tops in the Harper.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Spring 10 is almost all vulcanized, however Back to School 10 has more cup sole construction in it, a new out sole, last and upper for that season. Vulc has always been stronger for us, however we do believe that cup and more athletic looks will have a place again soon.

Provided by Kevin Furtado of Dekline Shoes.

DVS

Featured Styles:

kenny-x-altamont-munition-ct_500

Kenny Hoyle X Altamont
Color: Bone Suede
MRSP: $50

torey-pudwill_500

Torey Pudwill
Color: Purple Suede
MSRP: $50

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

The Gavin CT, Rico, Coen, and the Berra 6 all booked really well in 2009. All four of these styles are coming back in 2010. They'll be offered in all new colorways.

What new materials, constructions, or features are you most excited about for your 2010 line?

In addition to our usual, skate-specific technology features we're introducing Flex Feel Technology in 2010. Similar to our Sk8 Lite technology, which focuses on weight reduction, Flex Feel offers skaters an ultra thin insole, which provides greater board feel and sole flexibility.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

We design shoes using profiles and constructions that have been tried and tested in retail environments. But aside from that, we custom tailor marketing campaigns to push each special project. Giving each project a proper marketing push via print ads, videos, web features, retail promotions, and special events assures that they're visible and attractive to consumers.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

2010, particularly the fall line, focuses on aligning our brand with some of the best skateboard and apparel brands in the market. We've got several great collabs happening with brands including Girl, Diamond, Altamont, and almost. We've also got a new pro shoe dropping for Torey Pudwill that we're really excited about.

How has your brand approached mid, high, and sky-tops for next season?

Our approach to style offerings is a combination of what we know skateboarders want and what we think retailers will be able to move. Obviously we want to offer shops the widest range of style options as possible to suit the varying needs and wants of their customers. Producing product that meets the needs of retail is always priority one in our design studio. We offer lows, mids, and highs in every seasonal line.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Again, offering a wide range of sole constructions goes back to our retail and skater-centered design philosophy. Every skateboarder has a sole construction preference. We cater to them all so skate shops have a range of sole constructions to choose from when ordering. Pro models, however, are soled based on what the rider wants and uses for daily performance. The Torey shoe coming out in Fall, for instance, is vulcanized. That's what Torey likes.

Provided by Cullen Poythress

Element

Featured Styles:

wb-triadwc-brn2-500

Triad Wolfeboro shown in Brown

MSRP: $84.95

topaz-blkherr2_500

Topaz shown inBlack/Herringbone

MSRP: $42.95

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Our Topaz shoe is doing well for us.  This category of shoe is something we look to build on.

What new materials, constructions, or features are you most excited about for your 2010 line?

our Triad shoe is packed with technology, applied subtly but always with skateable function in mind.  URL layering, SPM cushioning, Pressure Pod fit system, Fit Grip forefoot construction and Hybrid Dual Construction assembly.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

unique, true to the brand, always keeping roots in skateboarding

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

New Chad Tim Tim and Mike V. pro shoes.  The Mike V shoe is inspired by 1990 skate shoes, shoes Mike wore and helped put on the map during that era.

How has your brand approached mid, high, and sky-tops for next season?

if it fits the brand direction and inspiration, we apply it.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

About 50/50.  Cupsoles seem to be making a push right now.  Our Triad shoe HDC construction, which is a Hybrid assembly offering the cushioning and control characteristics of a cupsole and the fit and board feel of a vulcanized shoe.

Provided by Global Marketing Director Ryan Kingman

etnies

Featured Styles:

etnies-taylor-2-blk-tan-org-500

TAYLOR 2
MSRP: $65
COLORWAY: BLACK/TAN/ORANGE

etnies-devine-hi-chocolate-collaboration_500

DEVINE HI
MSRP: $70
COLORWAY: CHOCOLATE COLLABORATION (NAVY/RED)

Trend Info:

•    What footwear styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Some of etnies staple cupsole styles and faux vulc styles, like the Jameson, tracked well for etnies in 2009.  We used that information combined with team riders' insight and retailer feedback to create the 2010 line.

One of the best things etnies experienced in 2009 was the increased demand for the Recognition Collection in core shops.  Our core retailers let us know that kids continuously came in and asked about it.

What new materials, constructions, or features are you most excited about for your 2010 line?

As the first skateboarder-owned and operated footwear brand, etnies is proud to have the Sole Technology Institute (STI) develop technologies and materials specifically for skateboarders' footwear needs.  A few of the recent technologies and materials to come out of STI that etnies integrated into its Fall 2010 line are System G2 Platinum, e-Suede and the Double Wrap.

System G2 Platinum absorbs 28% more force than traditional EVA cupsole skate shoes and it is 33% thinner than System G2.  Building off the success of System G2, STI's new System G2 Platinum combines G2 gel with the same special mesh fabric that is used in bulletproof vests to distribute the impact force of a bullet over a wider area.  When sudden impacts occur, the mesh becomes rigid and spreads the force across a larger area to help absorb and distribute the impact.  After the force has been dissipated the mesh becomes soft and flexible again.

Tested in the STI research lab, e-Suede features a unique fiber structure that is stronger than traditional suede.  e-Suede is infused with a friction-reducing oil that acts like a lubricant to keep fibers smooth.  e-Suede withstands griptape abrasion without sacrificing  board feel or flick and has been proven to provide significant durability performance compared to other types of suede.

Double Wrap technology incorporates a second layer of rubber around the shoe to provide a higher level of support and protection for your feet, as well as more durability and performance than the average vulcanized shoe.  Double Wrap works with already-existing technologies like G2, PU insole, EVA and special tread patterns to help provide maximum comfort protection, performance and durability.

•    What's the general design direction of your 2010 line and why do you think it will be successful at retail?

The etnies Fall 2010 line expands on what etnies is known for and what is currently working for the brand.  Throughout the brand's history etnies has had a strong cupsole business, and we are continuing this for 2010 with new styles like the Devine and updates on classic styles like the Ollie King.  The brand's vulcanized shoe business also continues to increase, and we are excited about new Taylor 2, Devine Hi, Malto and Sheckler 4 shoes hitting stores.

I feel there is currently a lot of momentum behind etnies, and we are seeing a direct result of the brand's positive energy translate into retail shop placement and sales.

•    Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

etnies Fall 2010 line features new pro models, collaborations and STI technologies.  etnies was the first brand to create a pro model skate shoe in 1987, with the Natas, and the brand is continuing that tradition for Fall 2010 with the new Mikey Taylor 2 and Devine Hi.

Some of the team-driven collaborations the brand will be announcing this season include Girl Skateboards, Chocolate Skateboards, Cliché and Sunday Bikes. etnies is also continuing successful collaborations with the Metal Mulisha and Kit Scarbo.  etnies is also reissuing a slimmed down version of its iconic Ollie King. Another etnies first was introducing bullet proof vest technology to its shoes to absorb high impacts with STI G2 Platinum, and we are glad to continue to offer this technology in Kyle Leeper's Perro, the Sheckler 4 and Duardo for Fall 10.

•    How has your brand approached mid, high, and sky-tops for next season?

etnies came from skateboarding, and skateboarders are a diverse group of people with different likes in footwear styles.  For Fall 2010 etnies is offering a range of low-top, mid-top and high-top shoes to give skateboarders a range of options in their shoes.

•    What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

etnies core only Fall 2010 Recognition Collection is made up of about 86% vulcanized shoes and  14% cupsole shoes, while the brand's Foundation Collection is an equal 50% vulcanized and 50% cupsole shoes.   Team rider preference comes first in all their designs and makes up the majority of our line.  etnies also works closely with key retailers and listens to the wants and needs of our consumers, and that is also reflected in the line.  The best is when the team rider's design is in-line with what the retailers and consumers want.  

Provided by Ashton Maxfield and Jeff Taylor.

Globe

Featured Styles:

globe_motleymid_black_tobacco_500

Motley Mid in Black / Tobacco – MSRP $54.95

globe_thebender_grey_lodengreen_500
Bender in Light Grey / Loden Green – MSRP $64.95

Trend Info:

•    What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Some of the better selling styles include the Haslam's Sabaton Mid, Encore, Appleyard's Vagrant, the Motley Mid, Castro and The Don. While we keep in mind what styles and colors have worked well, we are careful in not looking too much in the past for developing the next collection.

•    What new  materials, constructions, or features are you most excited about for your 2010 line?

We are continuing to use combinations of materials–combos of suede, leathers, nubucks, textiles, and synthetics.  While there is a fair amount of action leathers out in  the market, we are pushing more higher end materials–it costs a bit  more, but there’s nothing like a nice full grain leather….we are also working on some new sole constructions not usually seen in the skate industry.

•    What's the  general design direction of your 2010 line and why do you think it will be successful at retail?

Our general design direction is in taking our Pro shoes as the leading edge in our range, and everything flows from there. The team has been extremely active in developing our pro models and skate shoes and what we create together informs what we do with the non-signature models…we currently have a few exciting  new projects in the works for the likes of Mark Appleyard, Chris Haslam,  Jake Duncombe, David Gonzalez, and Rodney  Mullen….

•    Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

In addition to the Signature Pro Models mentioned above, we have a number of cool projects we’ve been working on.  One interesting one is a collaboration we’ve done with G-Shock– in addition to a co-op watch, we are one of the few companies in the world to have worked on a shoe with them.

•    How has your brand approached mid, high, and sky-tops for next season?

We haven’t approached them any differently than in the past. They are still an integral part of our range, we’re just keeping an eye that we don’t go overboard as there’s a lot of product out there right now.

•    What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

We have about the same number of styles on cup soles as vulcanized– while we do review the soles we bring out, the actual choice comes down more to rider preference and aesthetics, than anything else.

Provided by Nicole Newfield

Gravis

Featured Styles:

f-fw10-dylanso-jb

Dylan Slip-On (Black)
MSRP: $55.00
f-fw10-artolx-bisn_500
Arto LX (Bison)
MSRP: $80.00

Trend Info:

•    What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Our best performing styles for skate were the Filter, Dylan Mid and Arto series.  All of these shoes have a lower profile and slimmer silhouette.  We used this information to grow the SKU offering for these styles and added more colors and material offering in these shoes to grow sales.

•    What new materials, constructions, or features are you most excited about for your 2010 line?

Gravis is hyped on our offering for the Fall season.  We are backing our waxed canvas shoes and will continue to offer it in new colors.  We are also using Tec Tuff on two styles of the Dylan Mid and Filter.  From testing this material we have found it lasts 3 times as long as other materials, it is durable and looks good.  Our leather and suede offerings are unique with wrinkled full grains, waxed suedes and a new battered suede that is different that standard cow suede.

•    What's the general design direction of your 2010 line and why do you think it will be successful at retail?

Our general design direction is to infuse fashion with function.  We use slimmer profiles for our skate shoes with materials and colors from men's fashion footwear.  this is what the pro skate team likes to wear and we feel following their direction will trend well at retail.

•    Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

For new pro models, we are launching a new slip on with Dylan Reider.  This shoe is a vulcanized version of his original slip on, the dressier shoe from last season.  We are offering new color ups in the Dylan, Arto and Filer series.  The materializations in each shoe are quality.  We have a proprietary cushioning material in the Arto and Dylan shoes called PORON.  The material absorbs impact better than standard EVA.  From the test results the skate team is all thumbs up!

•    How has your brand approached mid, high, and sky-tops for next season?

For FW10 Gravis will offer one mid top and one high top. Both styles are requests from the team riders.  Not sure you'll see a sky top from Gravis Skateboarding.

•    What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Our skateboarding collection is 90% vulcanized and 10% cupsole.  This is primarily due to the fact that this is what the team skates.  In looking back in time you see a consistent trend as vulcanized being a top choice of construction for skate.  We are working on some new cupsole design for a future season with Jake Johnson.

Provided by Joe “Jello Shot” Babcock and Shebly “Buckwild” Coyne

Habitat

Featured Styles:

quest_black_royal_spring10500

Quest

Shown in black/ Royal

ibex_cement_spring10500

Ibex

Shown in cement

Brand Launch Info:

CLICK HEREvuyfqfbesbersq

IPATH

Featured Styles:

bootclip_500

The Aboot in Tan colorway
MSRP: $80
gall_low_red_clip_500
The Lowlife by Fred Gall in the garnet colorway
MSRP: $50

Trend Info:

* What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

IPATH's classic styles still hold the spot as our best sellers.  We built on the success of the Reed and the Cat with the new Cat Low, Passmore, Langston, and the new pro shoes coming out.

* What new materials, constructions, or features are you most excited about for your 2010 line?

IPATH has been using hemp since 2010 and we're excited to see the rest of the industry embrace this great construction element.  For next year, we'll continue to use hemp, but what really has us excited is our move to a new manufacturing partner that is allowing us to really explore and improve on our overall quality and push our new environmental and social conscious standards.  Water based glues for our cold cements shoes, suede from silver rated tanneries, improved hemp, higher quality rubber for better durability and overall grip, improved fits on all of our models, are just the beginning for IPATH reinventing our product.

* What's the general design direction of your 2010 line and why do you think it will be successful at retail?

Our general design direction is for IPATH to stay true to our roots.  Following your own path is something that's driven IPATH since day one and an idea that many skaters can relate to.

* Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

For Fall 2010, we'll see Fred Gall's second shoe, the Lowlife by Fred Gall, as well as a collab with Black Label on Adam Alfaro's shoe, the Bob Mid and a new version of the Kenny Reed pro-model in a low silhouette.

Improvements on construction, fit and durability will resonate throughout the line.

* How has your brand approached mid, high, and sky-tops for next season?

IPATH has been doing mids since our conception and something a lot of skaters still look to us for.  Our mid business is still strong and we'll be expanding our selection of highs with the new Aboot model.

In the past twelve months, IPATH has also seen a resurgence in interest by pros and shops for lows.  Alfaro's shoe, which will be out in the Spring, is a new team fav, picking up the momentum we started with the Darius and Dayak.  We expect the Lowlife by Fred Gall and the updated Kenny Reed low to do really well too.

* What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Right now IPATH is split pretty evenly across vulc and cup sole.  There's consumer demand for both options across multiple price points and IPATH wants to make sure our retail partners can offer a selection in both.

Provided by Bill Byrne Public Relations

Kustom

Featured Styles:

sparrow-mn-blk_500

Sparrow in Black

MSRP: $48.00

kramer-ltgry_500
Kramer in Lt. Grey

MSRP: $44

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

In 2009, Kustom focused on the shoe side of the business.  The "Kramer" in grey was our shining star. As soon as the shoe hit the floor they took off.  To back up this great year we are introducing three new colorways: Grey Tweed, Khaki, and Blue.  Our bookings again are looking strong for 2010 we want to continue to build on the momentum we had last year.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

We see a lot of "me too" product in the stores.  Kustom is about individuality which in turn brings uniqueness to the boardsport's area.  We have found success in the low profile design and will continue to develop this sector.  We are not a skate company and don't make product that is specifically for skating.  But for the guy that steps out of the water and wants to skate home he is our guy.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

We just dove into the Wake arena.  We develop the "Dekade" wakeshoe and launched it in 2009.  Since then we signed Brian Grubb and Shawn Watson to the team and we have been working with them on a up coming model.  Ironically the style is not only functional in the water but kids are wearing it around town.

How has your brand approached mid, high, and sky-tops for next season?

About 95% of our shoes are low tops, but for Spring 2010 we are introducing a new Mid-top "Steg Mid".  One of the many great aspects of Kustom is that we are global.   The other regions are always showing us their new designs are ideas.  We cherry pick the best and introduce them into the USA.  That translates into fresh unique product.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

The majority of our offering is Vulcanized sole.  We have found a winner in Kramer and we are building our business around this style of shoe.

Provided by Eric Mehlberg

Nike 6.0

Featured Style:

air-zoom-primo_407439-001-dy-13_500

Nike 6.0 Zoom Primo (black/white)
MSRP $80

Trend Info:

What new materials, constructions, or features are you most excited about for your 2010 line?

For 2010 6.0 expands the idea of true customized footwear—beyond just choosing colors and materials. Our riders have specific performance needs and personal preferences but at the end of the day, everyone demands that their footwear be made to their specifications. The Zoom Primo will offer our fans the choice of outsole construction (vulcanized, cupsole), variations of rubber density, the option for heel air-bags, various foam densities in the tongue, sockliner options, and of course a variety of materials and color options. All of this will be available online through NIKE iD. The Primo will launch inline this Fall (cupsole version) and 6.0 is toying with various custom combinations for retail in future seasons.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

The notion of hidden innovation and lightweight performance continues to drive our design. 6.0 will still be known for color, but our use of materials, color and design are constantly evolving.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

Nike 6.0's largest innovation for Fall is the Component Customization of the Primo. This truly allows consumers to design footwear based on personal performance and design preferences.

How has your brand approached mid, high, and sky-tops for next season?

Mid tops are still working well for us and we have one high top in the line. No sky-tops.

Provided by Sierra Domaille

Nike SB

Featured Styles:

183429_500

Nike Zoom Omar Salazar
Grand Purple/White-Lucky Green
MSRP: $85

183449_500
Nike Zoom Stefan Janoski
Anthracite/Anthracite
MSRP: $75

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Dunks, Blazers, Bruins, Stefan and P. Rod 3. The goal with our product offering, like our team is to make sure that it's well balanced. From tech shoes like the Zoom Tre to something as basic as the Bruin, we want to make sure the line has something for everyone. And now that the line will have three signature riders represented, we're able to get even more specialized to skaters' needs.

What new materials, constructions, or features are you most excited about for your 2010 line?

There's plenty of innovation dropping in 2010: Flywire with Omar Salazar's upcoming pro model, cold wrap construction with the P-Rod 2.5 and new cupsole construction with Paul's fourth shoe coming in August.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

This might sound cliché, but the general design direction for Nike SB is the same every year: utilize Nike's heritage and innovation DNA. Nike has over 30 years of footwear history, which on one hand includes some of the most classic footwear silhouettes and on the other, developing some of the most forward thinking footwear innovations. So if Nike SB isn't tapping into both ends of that spectrum then we're not adequately carrying on the company's legacy. As for retail, that full range of product is what our fans expect from us: from high-tech, to premium signature models to classics like the Dunk, Blazer and Bruin. Skaters love the familiar, but they also like to be surprised with change. Our line has consistently brought both.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

For now, it's the same three upcoming models that were mentioned earlier: P-Rod 2.5, Omar Salazar and P-Rod 4. As for collabs, those are a constant in our line as well, but we like to let them pop up as pleasant surprises.

How has your brand approached mid, high, and sky-tops for next season?

We have always had high-tops. Mid-tops came in pretty early on as well. Never sky-tops.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

Currently it's 70/30, 70 cupsole, 30 vulcanized. By the middle of 2010, the models will probably shift a bit, but the percentage will be roughly the same. As for why, there is only so much you can do with vulcanized shoes. And as great as vulcanized shoes work, let's be honest; the technology can certainly be improved upon. In terms of environmental impact alone, the shoes leave a lot to be desired.

Provided by Kevin Imamura

Osiris

Featured Styles:

osiris_chino_mid_creature_500

Model: Chino Mid
Colorway: Black/ Lime/ Stu/ Creature
Materials: Suede/ Mesh
MSRP: $63.00

osiris_duffel_lp_low_500
Model: Duffel LP Low
Colorway: Black/White/Charcoal
Materials: Pig Suede/ Suede
MSRP: $63.00

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

The shoes that stood out for 2009 were the Duffel Zombie, the Shuriken Mid, and the Chino Low & Mid (Team Models).

Moving into 2010 our focus is to capitalize on the strength and momentum of these models by continuing to work closely with the team to ensure their needs are met.

Simply, our goal is to refine what has proven to work, while staying fresh and relevant with colors and materials in the retail market.

What new materials, constructions, or features are you most excited about for your 2010 line?

It's hard to pinpoint one specific item, as we have worked so hard to make sure that all aspects of our shoes are executed to their full potential.

If I had to speak on one topic it would be the development of specific prints and patterns that we are integrating into our materials.

We have spent the last year developing materials with unique patterns for the Osiris brand, which allow us to stand alone in the category.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

The overall direction is quite diverse while at the same time keeping a cohesive look to the entire line, which allows us to cater to the demand of our team and retailers.

Success at retail all hinges on making sure you identify what is working and build upon it and that is our plan for 2010.

Does the line feature new pro models, colabs, reissues, proprietary technologies/ materials, or other notable innovations?

Yes, for 2010 we're introducing the new Duffel LP Low & High, the new Caswell C4 and the Shuriken Low.

In addition we will be releasing a collaboration with Creature Skateboards to support Stu Graham, one of our veteran riders.  We're excited to be able to partner up with Creature and do this shoe for Stu.

How has your brand approached mid, high, and sky-tops for next season?

As we move into 2010, we added the new Duffel LP High as well as the NYC 83 VLC (High Top), Uptown VLC (Mid Top).  All of these models complement the line perfectly so that we have a good balance of Mid's and High's to go with the traditional Low's.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

As we move into 2010 it about 50-50, between vulc and cup, which allows us to support the demand that we currently have from our retail partner as well as the team.

Provided by William Prokop

Quiksilver

Featured Styles:

e_867128_entrant-pair_black-gum_500

Entrant shown in Black/ Gum

MSRP: $45

e_867127_surfside-pair_grey_500

Surfside shown in Grey

MSRP: $50

Trend Info:

What new materials, constructions, or features are you most excited about for your 2010 line?

Really the line as a whole is brand new. The Cruiser's  is a brand new category of hanging footwear that features our super soft direct attach technology.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

We wanted to bring the value and aesthetics of a contemporary shoe while keeping in consideration our success in the sandal world as a beach based brand. Each shoe has a laid back, casual look, with the comfort of our beach sandals.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

We're utilizing an obscure footwear construction that allows us to control the duramoter (softness) of the outsole. The outsole itself is constructed by a high density, closed cell rubber.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

The whole line is constructed with a high density thermo rubber outsoles

Provided by Keith Eshelman

Vans

Featured Styles:

vans_versa_blk

Versa Shown in Black

(MSRP – $60)

vans_e-street_redblue
E Street Shown in Red/Blue

(MSRP – $40)

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?
Simple, slim profile vulc styles lead the charge.  It was a mix of iconic classics and new modernized skate classics.  Shoes like the Authentic, Era, Classic Slip-On, and 106 were top in our Classics category.  We also saw HUGE success in 2009 with the Chukka Low and Half Cab Pro from our Core Skate line.  The Chukka Low was one of the first Core Skate shoes in a couple of years to rival the retail success of our top classics.

We are evolving and continuing to progress these successes within the Classics and Core Skate businesses in 2010.  Relevant color and material updates were made in Classics and we’ll also be launching Pro Classics within the Core Skate line.  This segment will include the Era Pro and Half Cab Pro models that feature performance upgrades for skating, utilizing more durable upper materials and also increased cushioning in the form of drop in midsole technology (something we pioneered for vulc in the skate industry).

We are also launching 4 new skate models, 2 in the Spring season and 2 in the Fall season that evolve a simple sophisticated direction for the next generation of skaters.  Geoff Rowley's "Style 99’s" and Anthony Van Engelen's AV6 launch this coming Spring and evolve the successes we've had in 2009 with 2 of our top signature pros.  Both are $55 vulcanized shoes that capture Vans Classic style and are developed to meet the needs of the riders.  In fall we launch the new DDSpawn, a fashionable twist on the Mt. Edition Low which adds a more stylized element to the simplicity of the vulcanized range.  The fall collection also includes the new Versa team shoe, designed with Alex Olson and Chris Pfanner for the younger riders who wanted a fusion of high fashion and hard core function.  This shoe features a new cupsole that is being talked about as our best blend ever of vulc aesthetics and grip, with the cushioning and support of a cup.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?
The design direction revolves around a fusion of style and performance, at prices that are affordable.  It’s simple, sophisticated, incredibly stylish utility product which resonates beyond seasonal trend towards timeless classic product.  Right now the color and material direction is towards neutrals and earth tones — all the basic utility colors updated w/fresh and interesting materials that give the footwear textural interest.

We feel that it will be successful because we’ve seen that when we deliver style, performance and value, our consumer responds with loyalty, repeat purchases and word of mouth testimonies to their friends and peer groups.  We strive to see our most successful styles incorporated into our consumer's way of life.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?
New pro models for Fall 2010 include Dustin Dolin's DD Spawn, which was built on the platform of the Mt. Edition Low and injected with high performance features including a reinforced upper for skateboarding as well as a full-length PU footbed for increased durability.  We also debut our new team shoe the Versa, which we worked on with Alex Olson and Chris Pfanner and blends high performance and aesthetic style.  This fall the Era Pro joins the permanent rotation in our skate line.  The upgraded Era Pro features quality tuff tech suede and nylon uppers as well as a high end performance PU foam footbed, delivering more durability and cushioning.  As mentioned earlier, Geoff Rowley's "Style 99’s" and Anthony Van Engelen's AV6 both launch this coming Spring and evolve the successes we've had in 2009 with 2 of our top signature pros.

Collabs include a footwear and apparel project with Spitfire in our skate line as well as a footwear and apparel collab with legendary artist Rick Griffin in our Surf category.  We also partner-up with the Sex Pistols on a Classic Slip-On and several apparel pieces and worked with Crayola on a special project in our Classics collection.

Throughout our surf line, you'll find the use of recycled materials; biodegradable water- based glues and inks, hemp, organic cotton canvas and recycled PET textiles, natural crepe rubber, renewable bamboo linings, hemp- infused outsoles to reduce rubber usage and natural jute wraps produced from jute plants.  We've also introduced Ortholite® Midsoles into all of our hanging footwear styles.  Made using recycled car tires, our midsoles provide excellent cushioning and durability.  Other technology includes Vanslite™ Injection-Molded EVA technology, a combination of materials and techniques that pairs ultra light comfort with waste-free construction that provides unparalleled lightweight cushioning, comfort and durability.

How has your brand approached mid, high and sky-tops for next season?
Within the Classics line we have always stood behind our Sk8-His, Sk8-Mids and Half Cabs, which are our most famous timeless iconic styles.  We also offer Super Sk8-His, Buffalo boots, and Native Americans as we recognized the trend coming into play.  Within Core Skate we have Half Cab Pros and TNT II Mids that have been extremely successful and get color-ups each season.  For S10 we introduced the Moda Hi within our east vs. west collab / it’s a stylish strap Hi top that was colored up by Crooks n Castles and Acapulco Gold.  Syndicate introduces the Bash Vulc for Hosoi – an evolution of the project we did with W Taps last year.  We use a combination of our Classic styles and also more limited trend driven product from a Vans point of view.  Vans will always be committed to the mid and high silhouette as it’s a big part of our history regardless of the current trend towards those looks.  We actually sense that it could be a little saturated right now which always happens when a category gets hot.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?
Our overall brand’s sku count is approximately 60% vulcanized and 40% cupsole and other constructions.  We believe it’s strategically important to have a balance of constructions within our offerings.  If consumers overwhelmingly choose vulc over cup in today’s market we can’t control the sell thru trends but we work very hard to present a collection to the consumer that includes different constructions and styling.

Provided by Adriana Matthews

Vox Footwear

Featured Styles:

vox2_500

Titan (midtop)
David Gravette pro model
Colorway: Black/Green
msrp: $66.99

vox1_500
Corpsy (lowtop)
Dan Drehobl pro model
Colorway: Black/White
msrp: $62.00

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?
Top selling Vox models. Relief Troopers, David Gravette Creature Trooper, Hewitt2 and the E-man Deuce. Having sku’s that work made us focus on our successes and trim our line down. We don’t want to offer any unnecessary footwear.

What new materials, constructions, or features are you most excited about for your 2010 line?
Stronger Suede, Stronger glue and nylon stitching.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?
Skateboarding is always our focus and offering high quality footwear at an incredible price. Our intentions are to work with our customers at both a retail and consumer level. We do not want to be greedy in a time when people need support.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?
We are excited to offer two new pro models in 2010. David Gravette’s new shoe the Titan  and Dan Drehobl’s new pro model, the Corpsy.
Peter Hewitt’s Hewitt2 model features a collaboration with Anti Hero. Darren Navarrette’s Vamp Chop top will team up with Creature.
We have a few other collaborations in the work but we would like to keep those secret for now.

How has your brand approached mid, high, and sky-tops for next season?
We will release a model in 2010 with the world longest tongue. This tongue will be so long that is will come up right below the knee.
It will have velcro straps that wrap around to keep the tongue in place. This tongue will also feature a stash pocket. No ordinary stash pocket. This stash pocket will be able to safely stash a 2 foot bong.  So in one shoe you could have your bong and in the other you could have like a half ounce.
How stoked would your friends be?

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?
99.5% Vulcanized and .5% cupsole. Vox has offered cupsole models through the years but our customers gravitate towards our vulcanized program.
Its what our team prefers as well. Vox will be offering a new direction of Cupsoles in the late part of 2010.

Provided by Dave Ross

World Industries

Featured Styles:

world_centurio_anthof4eca2_500

Centuro in Anthony Shetler Pro Colorway

world_beretta_ronsonf4ecb3_500

Beretta shown in Ronson Lambert Pro

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Most of our vulcanized styles mid tops sidewall printing for kid's, materializations also did well. We built upon that and moved into more vulcanized with materials and trim detailing for fall 2010.

What new materials, constructions, or features are you most excited about for your 2010 line?

Improved skate tested vulc. Construction. Paying close attention to flex, cushioning, and abrasion resistance. New styles and color direction will open eyes to a wider range of consumers, still providing our mainstream consumers with embellished footwear at the right price.

How has your brand approached mid, high, and sky-tops for next season?

Mid tops have already proven to do well for us in sp-10 so we have added additional mid top vulc styles that give world a fresh new look.

We have enhanced our inline hi top with new progressive materials & colors. We've also added a solid new hi top that is bullet proof.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

With the upcoming fs-10 season we have increased our vulcanized line due to the success of this look and skate demand. We still offer a strong range of cupsoles to our line, since it is a major part of our existing business and we believe classic retro cupsole looks will remain strong.

Provided by RP Bess

Zoo York

Featured Styles:

42170-fairview-bksl-copy_500
Fairview
BKSL (Black w/silver trim)
MSRP: $59.95

42175-hoboken-gybk-copy_500
Hoboken
GYBK (Gray Leather w/Black & Purple trim)
MSRP: $54.95

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?
Styles that hooked up well with current trends like the Huber (Black w/Charcoal Trim) did well for us in 2009.  Also our success with plaids played into incorporating it with new constructions moving forward.

What new materials, constructions, or features are you most excited about for your 2010 line?
Although they aren't exactly new to us…we've been having a lot of creative fun with nubuc's as well as the seemingly always popular canvas.

What's the general design direction of your 2010 line and why do you think it will be successful at retail?
General design direction is to always pay attention to the trends, old & new…while artistically integrating ZOO's unique heritage and using NYC's always present influence. This mindset has kept ZOO on the radar since '93 and we feel this will continue to be our key to success at retail.

How has your brand approached mid, high, and sky-tops for next season?
For most of our consumers, mids seem to get the best reception for us. Although we create Highs and Sky-Tops, mids will continue to be a strong focus for us moving into 2010.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?
Vulcanized – 60%. Cup – 40%. Based on the demands of our core customer.

Provided by Seamus Deegan

Fox

Featured Styles:

fox_phantommid_500

Phantom Mid
Colors offered:
Brown (shown)
Charcoal
Black/Gum
MSRP: $70

fox_ambush_500

Ambush
Colors offered:
Charcoal (shown)
Black
Indigo
MSRP: $65

Fallen

Featured Styles:

fallen-slash-blk-rnbw

SLASH (Brian Hansen pro model)

color: Black/Rainbow

MSRP: $65.00

fallen-forte-zero

Forte (Jamie Thomas' pro model)

color: Black/Zero

MSRP: $55.00

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

We did really well with the Forte, Ripper, Chief (both mid and low), Regal Vulc, and the Trooper.  We also had two pull forward Spring 2010 shoes that shipped in the beginning of December, The Slash and Forte Mid (both new models).  Both the Slash and Forte mid are selling really, really well.  We've built on the success of all these models by designing shoes that will sit next to and compliment them in future seasons.

What new materials, constructions, or features are you most excited about for your 2010 line?

We're using some new materials, pig suede, waxed canvas, denim, wool and painted suede.  All of these materials are being used sparingly and tastefully.  Just small hits on things like the wool and denim.  The painted suede is awesome.  We have a color way (pictured above) on the Slash where each panel is a different color (rainbow) the whole shoe is sprayed black and as the shoe wears, it reveals the rainbow of colors underneath (a Slash creation).

What's the general design direction of your 2010 line and why do you think it will be successful at retail?

We're making shoes to be ridden on skateboards.  I think our customers do that in our shoes and will appreciate the effort.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

We have a colab with Zero on Jamie's shoe The Forte (pictured above, releases in Fall 2010).  We also have done a colab with Slash and Deathwish, it has a world wide release in Spring 2010.
How has your brand approached mid, high, and sky-tops for next season?

We have two mid tops now.  Cole has a high top called the Hi – Volt.  We are developing one additional High top that will have a limited release at the end of 2010.  Overall this category represents a small portion of the line.

What percentage of your brand's line is vulcanized, cup sole, or other sole constructions? Why?

I'd say the line is 80% vulcanized and 20% cup.  Our customers have dictated this.  Obviously it's easier to make/produce cup soled shoes, everyone rides and wants vulc though. We do have multiple versions of the cup sole available, standard vulcanized bottoms with variations on taping is what we do best with though.

Draven

Featured Styles:

dp_dragster-leather

DP Dragster Leather

MSRP – $59.99
Men's Sizes 4-13
Colors – White/Black,
Black, Black/White

skatopia_skate_blk

Skatopla

MSRP – $59.99
Men's Sizes 4-13
Colors – Black, Grey, Camo

Trend Info:

What new materials, constructions, or features are you most excited about for your 2010 line?
For 2010 we added a lot more of vegan friendly faux leathers and suede, as well as natural materials.

What’s the general design direction of your 2010 line and why do you think it will be successful at retail?
For 2010 we have designed with the economy in mind using recession proof colors with fewer prints on the outer part of the shoe. We have taken the art to the insole and linings to funk things up.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?
We are currently working on re-launching the Skatopia line, and we are launching the Trigger Gumm Daredevil Shoe. Beyond that we have a lot of band collaborations and signature shoes in the works for Fall 09, so stay tuned.

How has your brand approached mid, high, and sky-tops for next season?
All three body styles are very important to our  2010 line, but low tops, slip-ons and cvo’s can not be forgotten… They will always be a mainstay of our line

What percentage of your brand¹s line is vulcanized, cup sole, or other sole constructions? Why?
70% of the men's line is vulcanized, 20 % cup and 10% other outsoles

Silver Star

Featured Styles:

divinity-red-side

Divinity

MSRP – $79.99
Colors – Red, Black, White

bushido_suede-side

Bushido

MSRP – $69.99
Colors –Black, White
Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?
Silver Star is a new launching this spring so we are excited to see it grow at retail. So far early pre-books show the line is spot on with our target retailers with the mid-tops and low tops being very sought after.

What new materials, constructions, or features are you most excited about for your 2010 line?
The Silver Star line features a lot of custom cast pieces that add style to the line and pay homage to the history of the brand.

What’s the general design direction of your 2010 line and why do you think it will be successful at retail?
We have designed with the economy in mind- recession proof colors with less prints on the outer part of the shoe- we have taken the art to the
insole and linings to funk it up

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?
We are currently working on a number of collaborations for Silver Star athletes and fighters.

How has your brand approached mid, high, and sky-tops for next season?
All three body styles are represented in the 2010 line.

What percentage of your brand¹s line is vulcanized, cup sole, or other sole constructions? Why?
70% of the men's line is vulcanized, 20 % cup and 10% other outsoles