2014 Outdoor Retailer Summer Market
According to stats provided by OR, the four-day show hosted more than 27,000 overall attendees and 1,595 exhibitors between Aug. 6th – 9th. Of those exhibitors, 329 were new to Summer Market. “Exhibits filled 545,684 net square feet, 95,000 in temporary pavilion structures, making Summer Market 2014 the largest OR show ever staged.”
TW Biz made an aggressive “Day Trip” out to the show last week to check in with brands familiar to the action sports world, some of which were showing in the newly-created “Venture Out” section inside one of the temporary pavilion structures. Brands like Smith and Patagonia, with strong presence across both the action and outdoor spaces, had large footprints inside the Salt Palace on the main floor.
Here’s a look at what we came across…