The inaugural Action Sports Conference held at the Home Depot Center kicked off the start to X Games 15, bringing top endemic and non-endemic industry members together to discuss ways to strengthen business within the action sports market. Early morning panel discussions explored the best practices of forming and solidifying relationships between brands, athletes and managers, as well as how corporations can maintain authenticity when leveraging their brand in the action sports market. In the afternoon, the 250 attendees heard from Fuel TV General Manager CJ Olivares and a panel discussing how to generate interest and growth within the industry while still maintaining the non-mainstream, edgy appeal of Action Sports.
Please stay tuned to TransWorld Business for a more in-depth look at each panel discussion. Photos of the event can be found below: