Spring 2017 Looks, Live From Agenda Long Beach: Day One
Reporting: Kailee Bradstreet, Kelsey Smith, and Hayley Helms
Captain Fin has a classic surf vibe that always has us stoked on their next season offerings. For Spring 2017, the brand has strategically expanded their boardies, going from 10 styles last season to 15 styles for 2017. The art on the upcoming shortboard fin collection features inspirations from the greats, including the one and only Dane Reynolds. And arguably the coolest new thing coming out of Captain Fin for Spring is their heavy-duty beach bags. The bags act as an all-in-one durable bag for the ultimate adventurer.
Hayn out of Hawaii is one of the newest brands we met at Agenda Long Beach. The partner pair were influenced by their home roots of Hawaii to start this “slipper” flip flop brand. They’ve come out with a bang, collaborating with some of the biggest names in the space for their first collection. Hayn is offering two silhouettes for Spring 2017, both boasting their tonal and white bottom sole for that “100-yard read.”
SUPERbrand is always an awesome brand to check out during the tradeshow circuit. Their line has diversified year-over-year, all the while, maintaining this core DNA that has them placed firmly as one of the more nimble and fun brands to watch in the market. This season brings a larger offering of their boardies, both hybrid and technical. We also saw a unique offering of tee shirt/surfboard collaborations with artists and photographers. Arguably the coolest collab coming out for Spring 2017 is with surf photographer Brain Bielmann. His work is on several tees and on the new ‘Big Foot’ board.
DC Shoes has some cool stories coming into Fall and Spring (2017). With the resurrection of DC Surf after a brief hiatus, Bruce Irons’s Recoil “slipper” is a big push for the surf program. The Recoil sandal has DC’s Impact-I technology, allowing it more cushion for impact resistance. In addition to surf, DC is also building out their women’s program. The women’s Heathrow in white and rose gold has been doing well at the show. DC also has a collaboration with London-based skate shop, Slam City Skate that’s said to come out for Spring 2017.
Element’s collection going into 2017 includes a more technical approach with their classic outdoor-inspired story. Element’s Flex fabrication, seen here in men’s wovens, is a big push for the brand. Bags have a feel-good story where a portion of the proceeds from each bag purchase go to sending a kid to Element’s Skate Camp. Element has also signed a contract with the MBL, creating custom decks and completes for all of the major league baseball teams. The sell through on all MBL items has been incredible since the collaboration started this year.
Element Eden is taking a nod from their men’s collection for Spring 2017 and tying in a “borrowed from the boys” mentality with similar graphics, logos, and Flex technical fabrication. Denim and dresses have remained a strong staple for Eden–dresses, alone, representing 20% of the women’s business–so expect to see these silhouettes built out in-store come 2017.
For Spring 2017, Richer Poorer is expanding their brand focus with the launch of their Inner Wear line, which focuses on everyone’s “favorite” staples- socks, t-shirts, and boxers.
For their Spring 17 line, Duvin is focusing on offering bright colors, minimal design aesthetic, and the idea of standing out from the crowd.
Jungmaven Founder Robert Jungmann has been advocating for hemp production in the U.S. since 1993. The crop, while reducing the amount of carbon in the air, also lends itself well to the apparel market. Seen here: reverse fleece yard dyed pullovers, new for Fall/Holiday.
Agenda’s surf zone, The Point, had great foot traffic early Wednesday. Firewire was an anchor in that aisle, showing a new Kelly Slater traction pad, crafted from pond algae.
Firewire is also releasing two new boards in the Rob Machado range for 2017: a small wave performance hybrid and a retro fish with a modern twist, pictured above. The brand is also planning to add to the Tomo and Kelly Slater ranges.
The big story over at Brixton is the new All Terrain line. The brand’s first foray into a technical men’s hybrid short, the All Terrain features quick dry nylon rip stop, two-way stretch, reversible stow pocket, custom dry bag, and comes with a knot tying book.
Brixton women’s has been seeing some serious momentum around their cut and sew, with pieces like the Fiddler Cap. Expanding on that for next season, Brixton gave us a sneak peek at a couple new styles in that division as part of its “Spring Selects” program—a response to the consumer demand that brand has seen during peak “hat season”.