Agenda and Transworld Skateboarding Partner To Deliver “Cash On The Table” During Agenda Long Beach
Latest Effort Supports Agenda’s Strategy Of Using Events To Build Overall Experience
Last week’s Agenda Show in Long Beach added a new consumer-facing event called “Cash On The Table,” which took over the space right in front of the Long Beach Convention center, drawing large crowds. Agenda’s VP of Sales and Marketing Mike Carter says the event is in line with Agenda’s overall strategy of building cool events around the show to add to the overall experience. Agenda’s line-up of events has included everything from traditional parties, post-show BBQs, and movie premiers, to more unique efforts like Agenda Emerge and The Break video series. “All these consumer events help add to our ultimate goal of creating great energy focused on our Industry as a whole,” says Carter.
Last January, Agenda and Transworld Skateboarding collaborated to bring the popular Transworld Skateboarding Awards show to Long Beach, giving key skate retailers from around the country a chance to attend. This summer’s contest was designed to help make sure that a strong skate presence continues year-round. “Skate is an important category and a core pillar that helped build Agenda into what it is today. Partnering with a best in class media entity helps validate the event and align us with like-minded groups,” Carter says of the partnership with Transworld Skateboarding.
Photos / Shigeo
Like the name suggests, the “Cash on The Table” format supplied a steady stream of $100 bills to skaters on the spot (a select list of ABDs was posted on a banner and $100 was awarded for the first one done, while NBDs got $200 or more depending the judges discretion). Transworld Skateboarding’s coverage summed up the level of skating: “First place on the day went to Tiago Lemos who nollie flipped the table twice in a row, nollie varial flipped it, and switch pop shove-it'd it. Fellow Brazilian and Boulevard and DC rider Carlos Iqui got second with a barrage of tricks including switch frontside flip, nollie backside flip, nollie 360, switch backside flip, and fakie hardflip! Third went to Shmatty Chaffin who nollie inward heelflipped it and nollie bigspin kickflipped it. Honorable mentions went out to Dane Vaughn for a half Cab flip and Andre Genovesi for a straight nollie heelflip.”
"TransWorld SKATEboarding is excited to work with Agenda to bring a live skateboarding event back to the trade show arena,” says Transworld Skateboarding General Manager Monica Campana. “TWS and Agenda share a unified vision of how skateboarding can, and should be experienced at a trade show. The ability to create an environment and involve a combination of media, brands, retailers, professional skaters and consumers is a unique and refreshing opportunity for all of skateboarding.”