Words and reporting by Kailee Bradstreet and Hayley Helms.
TransWorld Business hopped over to the East Coast this week to check out exhibiting men’s brands highlighting their Fall 2017 collections. Agenda New York, Capsule, and Liberty are in full swing, and we’re dedicated to showcasing the most interesting products and brands we spot on the floor.
We’re covering all three shows at Pier 92 and 94. Stay tuned for a look at Capsule and Liberty, coming soon.
A new brand that caught our eye is PinpointBK, out of Brooklyn, New York, founded by two friends in their spare time. The company got its start through pins and patches, but is now looking at ways to branch out to apparel designs.
Co-founder Emily June says Pinpoint is also branching into hand drawn tapestries.
Buyers from major retailers like Urban Outfitters were taking notice of the various designs Pinpoint has been cranking out for clients like Vice Media and Adult Swim.
Sweden-based brand Cheapo (CHPO) is intriguing for many reasons, most notably their dedication to keeping price points of their products accessible, as well as sticking with social values that support groups that have historically faced discrimination.
The Skatistan x CHPO collaboration is a blend of Scandinavian design principles and humanitarian efforts.
CHPO and Canadian apparel brand Ekumenik shared a booth this year, with both brands boasting elevated design principles and a new take on tried and true products.
We caught up with Primitve Skateboards at the show, and the brand gave us a look at styles that are resonating with East Coast retailers and buyers.
Nixon was showcasing it’s Bones Brigade collaboration. The next round of watches that drops this summer will include Mike McGill, Rodney Mullen, Lance Mountain, and Steve Caballero.
Slowtide gave us a sneak peek into their Summer 2017 line, which includes a variety of fabrications as well as collaborations. The company is leaning toward more premium woven towels, drawing on Turkish and chambray materials, as part of its Essentials collection—a line that carries over seamlessly from the shower, to the pool, and the beach.
Drawing inspiration from Kassia Meador’s talent on and off the surfboard, Slowtide and the pro surfer partnered up for a towel collaboration that can double as a beach blanket.
Because of the lack of seasonality of pins, as well as the quick production times, Pintrill is able to stay on top of trends and produce topical designs that can appeal to a wide array of consumers.
Known for their heritage, Jansport is playing on both their status as an ever-popular brand as well as their ability to diversify, apparent in the Diamond Supply Co. collaboration as well as their premium line.
Jansport’s premium line uses mature fabrications, water resistant materials and a design that marries modern influences with a mature feel.
Brixton x Stance
Last, but certainly not least, we ended the evening over at the Stance flagship store in SoHo, as the company unveiled its Stance x Brixton Friendly Union. The collection consists of a clean “Classic Crew” sock and Del Mar underwear offering, just in time for your guy on Valentines Day.
Everything from the marketing to the packaging reflects a clean, simple aesthetic in true Brixton fashion.