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What’s New for AXIS Winter 2016

Axis Winter 2016

Show Director Vanessa Chiu On New Location, Brands, & Activations

In what has arguably become one of the most competitive and influential times to be a women’s specific brand, we look to this market to shape many of the up-and-coming trends present today. AXIS Show has honed in on this intersection perfectly, as Show Director Vanessa Chiu puts it: “We’ve continued building out what we consider lifestyle categories, sitting in the realm of fashion lifestyle, active lifestyle, and beauty.”

For a more detailed breakdown of what AXIS is all about, check out our exclusive interview with Chiu from last year’s inaugural show.

axis winter 2016
Olivia Perez, style maker and founder of Friend of a Friend

At the third installment of AXIS in NYC this week, the most noticeable change is probably its new location, at Pier 92. But the crew is also excited about a couple more big additions. Style maker and Friend of a Friend editor-in-chief Oliva Perez has joined the AXIS Collectiveand will be curating an “editorial favorites” section dubbed “THE SELECTS” by Friend of a Friend during the three day show. With Friend of a Friend, Perez has created a lifestyle publication, cultivating community and discovering hidden gems—an ethos that succinctly aligns with AXIS’s purpose.

Nylon will also be on site, and in addition to scouting new brands and merchandise, the NYLONshopthe e-commerce destination of NYLON.com will be displaying select pieces from its upcoming Spring product assortment, featuring independent labels from across the globe. Axis attendees will have the opportunity to meet one-on-one with NYLON editors to preview their lines for potential inclusion in upcoming digital, print, and online shop features.
In the meantime, before AXIS gets underway this morning, we caught up with Chiu to hear what she’s most excited about for Winter 2016. Stay tuned for the full show coverage from TransWorld Business, coming soon…
What are your top three things you’re most looking forward to or excited about this season for AXIS Show?
Lots of new for 2016. It's hard to breeze through three, but…
1) Our NEW BRAND ASSORTMENT. The new and existing partnerships are still keeping that intimately curated feel in our new home at Pier 92, with its floor to ceiling windows, waterfront, and natural lighting. We’ve continued building out what we consider lifestyle categories, sitting in the realm of fashion lifestyle, active lifestyle, and beauty.
Axis Winter 2016
Artist Mark Samsonovich will feature some exclusive art installations at the show, tying together the beauty of the streets and lifestyle culture.

2) All the ONSITE TALENT assisting in curating our space. Artist Mark Samsonovich and his Axis exclusive installations, custom prints and visuals adding to the ambiance and tying together the beauty of the streets and lifestyle. Floral entrepreneur and artist Caroline of Florabrook with her “green-spiration.” The ladies of Patina Rentals curating our lounge. Our space is chock full of hand-picked creatives coming together on our platform.

3) Our ACTIVATIONS. A little extension of what our girl wants…NYLON SHOP by NYLON Magazine, Friend of A Friend by OliviaPerez, The Well blowout sponsored by Oribe, Nail bar by Floss Gloss, Deer Dana Gallery, ICNY exclusive customization booth, Helpsy's philanthropic NY popup, and more…you'll have to be here to experience it first hand.
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