DC Bash at New LA Shop

High profile athletes Devine Calloway and MTV mega-star Rob Dyrdek of the hit reality series “Rob & Big,” along with what seemed like everybody whose somebody (almost) in the skate world, turned out for DC’s store-warming party Wednesday, Feb. 27 at the board sport brand’s newest LA location, 8025 Melrose Ave.

Transworld Business caught up with the DC staff just in time to rock out with the DJ (we didn’t get his name but his iTunes selection was excellent) and check out the men’s and women’s collection for Fall 2008, which was on display for the mass turnout of party-goers. And, just when we figured the night couldn’t get any better, catering brought by some delicious mini-cupcakes. Better believe we snagged some of those while we were at it.

Photo By Kristina Ackerman

Renee Renee grabs an interview with Devine Calloway and Rob Dyrdek for the Fuel TV cameras.

DC Party

DC’s marketing mavens Sherrie-Anne STacy and Ashley Roberts were outside, checking in guests.

DC Party

The Grey Goose and Monster were flowing freely.

DC Party

A look at the merch inside the store.

DC Party

The packed main hall of the DC store.

DC Party

DC’s models were working the party, sporting the Fall ’08 line.

DC Party

The lovely ladies of DC’s PR team: Kim Dresser and Cristina Kown.

DC party

Don’t let the free drinks and pretty girls fool you, DC has a business to run! The cash register stayed open all night long.

DC Party

Transworld sales rep Haydee Sentianin with Ian Votteri of Berkela Films.

DC Party

Haydee again, with Ilana Taub of Red Bull and Monica Campana, newly appointed associate publisher of Foam magazine.

DC Party

Transworld Business web editor Kailee Bradstreet got some face time with Rob Dyrdek.

DC Party

DC dedicated agood portion of the store to its women’s line – with good reason!