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John John Florence & Fanning Break 10k in May Surf Exposure Meter

Editors' Note: TransWorld Business Exposure-Meter was created to provide a source of quantitative data that accurately measures the amount of exposure that action sports athletes receive in consumer magazines and through social media. Points are awarded based on photos of athletes, and broken into two categories: editorial and advertising. The following is the point breakdown:  cover: 2,000 points, poster: 2,000 points, back cover: 1,000 points, spread: 1,000 points, full page: 500 points, half page: 200 points, one fourth page: 125 points, <one fourth page: 100 points, portrait: 100 points.SURF Exposure Meter runs from January 2014 and wraps up with year-end results in December 2014.  To purchase full Exposure-Meter reports, analysis, and historical results, drop us a line at business@transworld.net.

John John Florence. Photo: ASP
John John Florence. Photo: ASP

Overall

Aleutian Onslaught; John John Florence & Mick Fanning Break 10k In May Surf Exposure Meter

John John Florence and Fanning are laughing and lording their leads over the rest of the crew. The two are not only the only surfers to break 10k on the season, but are fast approaching 20 and 15k while the rest of the pack sits back in the four-figure club. But that doesn't mean that big things aren't shaking out. While eight of this month’s top ten were found there last month, two new faces came charging up from the deep south as Josh Mulcoy jumped 108 spots into third and Alex Gray climbed 142 into 10th, riding an Aleutain onslaught as they descended from The Cradle of Storms.

May 2014 Surf Exposure Meter Overall Standings

Follow the links to check out the rest of the standings for May's SURF Exposure-Meter:

EDIT

SOCIAL

PHOTO

LOGO

AD

Edit Wars

Ahoy Josh Mulcoy

Yes, John John is still in the lead on the Edit front, and after another huge month including the cover of Surfing, his second marquee grab in two months, he holds a healthy buffer, but perhaps a more interesting story is Josh Mulcoy's moonshot from zero points on the year to a tight second thanks to an epic Surfer cover, a spot in the "Cradle of Storms" feature and a profile that brought him within striking distance of the Edit champ of the last couple years. Let's see if he can hold on…

May 2014 Surf Exposure meter Edit

SOCIAL MEDIA INDEX: POWERED BY SKOREBASE

Editors Note: Skorebase uses patented technology to rank each athlete's standing within their index. The athlete score seen here is a combination of factors that include the athlete's community, fan interaction, and potential reach across multiple social platforms. The methodology behind Skorebase's platform is explained in more detail in our official partnership announcement.

MAY 2014 SOCIAL MEDIA SURF EXPOSURE METER

Photo Phinish

Bielmann And Burkard Take It To The Bank

While Corey Wilson may have been the first photog to crack the 10k mark this year, he's got a crap-load of company in that crew after April's mags. At the front of that pack are Brian Bielmann and Chris Burkard, who both broke 13k and are in a tight battle on Wilson's tail. Ellis and MacFarlane, last month's number two and three, both broke the 10k mark as well, but got bumped back into fourth and fifth as Burkard and Bielmann owned the April issue of Surfer, with Burkard banking an amazing cover and all-time story from the Aleutian islands.

MAY 14 PHOTO SURF EXPOSURE METER

Logo

Steady As She Goes 

We could easily copy and paste last month's Logo War text and it would stand up for the top four brands. But things get interesting from there. Rip Curl reentered the top five as it and Volcom both edged out Billabong. While things may be staying steady at the top, that is the real story — Hurley's hold on the lead. Channel Islands hasn't been out of the top for this long for a long, long time…

MAY 14 LOGO SURF EXPOSURE METER

Ad

Fanning The Flames 

The ASP accolades continue to roll in for Mick Fanning, who can be found on just about every other page with trophies in hand, giving him enough juice to become the first surfer to crack 10k in Ad coverage this year. But John John's not to be outdone and is looming just behind him as Hurley pumps deep dollars into a black-and-white campaign that's helping push them to the top of the Logo looks, leaving Fanning and Florence fathoms ahead of the fray.

MAY 14 AD SURF EXPOSURE METER