This season LAUNCH LA teamed up with the incredibly talented team at DKNG Studios to produce a piece of art that embodies the event’s light-hearted, SoCal spirit. Take a few minutes, turn up the volume, and enjoy this sneak peek at the process behind LAUNCH LA’s 2013 creative campaign.
ABOUT LAUNCH LA
Rooted in the California lifestyle, LAUNCH is a platform provided for inspired, design-driven brands focused on uncompromised product integrity and innovation to reach their true potential. Comprised of the latest garments, accessories, gadgets, and equipment for an active lifestyle, LAUNCH is a carefully curated collection of brands, designers, artists, and visionaries at the vanguard of design and West Coast culture.Located geographically and aesthetically between Fairfax and Dogtown at Santa Monica’s historical Barker Hangar, the LAUNCH show blends bleeding edge technology with classic, timeless aesthetics to create a trade event atmosphere never before experienced on the West Coast.Coupled with an exclusive roster of stockists, media, and market influencers, LAUNCH provides a select assortment of exhibitors access to an extensive network of like-minded, business oriented creatives, and is poised early in the selling cycle to ensure that each product presented at the two day show is a true debut.
For Every Great Product There Is A LAUNCH.
ABOUT DKNG STUDIO
Dan Kuhlken and Nathan Goldman were both drawn to music and design at an early age, but didn’t combine their talents until 2005 when the duo founded a design studio with the goal of fusing these two creative avenues. The pair has found a niche in linking a personal and unique aesthetic to the world’s most talented musical artists.
With dynamically different skill sets ranging from fine art to film production, Dan and Nathan bring diverse talents and artistic perspectives to every project. DKNG strives to provide their clients with the image and recognition that they deserve.