Citing “far-reaching changes in the summer sports market,” marketing and communications company Messe München GmbH has suspended the summer Ispo trade shows.
Ispo, which ran in Munich, Germany for more than 35 years, was a biannual monolith of a show, with several halls dedicated to all facets of the sporting goods industry—from ping-pong to offshore manufacturing, and everything in between—including action sports.The changes cited in the March 6 press release are increasing segmentation in areas such as running, kayaking, and sourcing—areas that all have different key players, industry demands, and ordering periods.
The other change mentioned was “rapidly progressing internalization.”Manfred Wutzlhofer, Messe München CEO, explains: “We at Messe München work closely with the sporting goods and sportstyle industries to detect developments at an early stage and consider them in our offers. The industry has confirmed to us in numerous discussions with exhibitors and retailers that the need for platforms in the summer remains substantial.”
Wutzlhofer goes on to say that they are currently considering new developments and will provide customized offers for the industry’s respective segments. New offers for summer 2008 are separate shows: “Running Order Show,” which is the first B2B event for running worldwide and “Sports Source Europe,” which follows on the heels of a successful “Sports Source Asia” show.
“Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to short-term trends,” Ispo Head Tobias Gröber explains. “In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe, and especially Turkey and Portugal, are becoming increasingly more important.”
Messe München maintains the need for an event is still present, and is restructuring the show in a new partnership with Nielsen Business Media, which owns ASR, for joint trade fairs beginning in 2009. In addition, there will also be segment-specific trade fairs also starting in 2009.