Swim Collective August 2014
Upon entering this summer’s Swim Collective show, it was apparent the swimwear specific trade event has grown into its space at the Hyatt Regency Huntington Beach. The show has expanded out into the outer lobbies and hallways of the conference center, and has created a special section dedicated solely to activewear, which included brands like Prana, Odina, and Breathe by Body Glove, to name a few. Swim Collective has plans to branch out into the activewear market and launch a separate show in January focusing on the category.
At this week’s show, the crossover between swim and SUP, yoga, and surf were epitomized by the brands we had a chance to catch up with. Mikoh is a solid example of a brand speaking to a diverse audience of both high-end boutique customers as well as surf and active lifestyle retailers with their mix of strappy, bright silhouettes and neoprene wetsuit-style suits in sexy cuts. Fox has also launched a one piece neoprene suit, which has been getting strong feedback from moto, surf, and swim boutique accounts alike. Volcom has an interesting take on the one piece with its Concrete Jungle silhouette, and is hoping to expand into solid colorways with the style. Amuse Society was also showing a unique eyelet pattern one piece at their busy booth. Tiny bottoms and athletic, bralette style tops continue to trend across the board, and we saw a diverse range of offerings from Issa de’ Mar, Mikoh, L*Space, and Beach Riot.
Several brands including Seea, B.Swim, and Body Glove seemed to be offering a range of cropped rashguard tops in eclectic color and pattern blocks. Body Glove is also focusing on the active consumer with its Breathe collection—a mash up of yoga-inspired leggings and tops in lightweight, breathable fabric. New categories are also an area of interest for brands looking to expand their footprint, like L*Space, which recently launched a collaboration line of Italian leather, handmade sandals in collaboration with Cocobelle.