For the last seven years ThirtyTwo has invited a select crew of retail accounts to the mountains for the ultimate sales clinic, Boot Camp, which allows retailers to not only learn about the product, but test it out with the people who made it, provide feedback, and get away from it all for a four day working vacation.”ThirtyTwo really values our retailers and considers them partners,” says ThirtyTwo Brand Marketing and Product Manager Brian Cook. “ThirtyTwo Boot Camp was created to give retailers a chance to ride in next year's product on-snow, connect directly with sales, marketing and R&D, and most importantly have fun snowboarding together. After all we all got into this business because we love snowboarding, and we want to make and sell the best performing products possible.”
This year’s four Boot Camp sessions, which hosted around 25 retailers each, were held in the serious sticks of Idaho at an incredible little resort called Tamarack. Founded just five years ago, this tiny resort offers big mountain luxury, absolutely no crowds, and over 5,000 acres of accessible backcountry, all within a short skate or cat ride from the top. There was so much terrain that five-minute ambles still led to fresh nearly two weeks after the last storms.
But I digress as I think back on the pow from the confines of the desk. This year, in addition to putting their feet in the eponymous boots of Boot Camp, campers had the opportunity to test out ThirtyTwo’s new outerwear line. All of the pieces in the 6 jacket/4 pant line come with features you’d expect from top end pieces at solid price points starting in the mid $100’s. Moving up the line you find increasingly technical fabrics that go up to 30k waterproofing and are made entirely from recycled PET bottles, clocking the scales at under $300.
All in all it was good stuff, good times, good snow, and good bros.