2011/12 Snowboard Outerwear Preview & Market Report

transworld business 2011/12 outerwearpreview

In 2008/09 outerwear was the one silver lining in an otherwise dismal market—sales jumped 5.5% in dollars and 9.1% in units over 2007/08. But last year's numbers saw a decline of 4% in dollars and 6% in units for all channels—one of the worst performances for any major category. While pessimists may say last year was an abysmal one on the outerwear front, their more optimistic cousins would say that we can only go up from there.

We caught up with designers and executives from 40 outerwear companies, and despite rising production issues in China and lagging sales stats in the rear view, the optimists are kicking ass. For 2011/12, it's all systems go with refined fits, added value, new technologies, and must-have features to make next year's outerwear and accessories the most versatile and value-driven ever.

But wait, there’s more. If you like this, you’ll love our previews of 2011/12:
Beanies/Bandanas | Gloves | Travel Bags/Backpacks | First Layers

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686

ak-mens1

ak

analog

Analog

armada1

Armada

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B by Burton

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Betty Rides

bond

Bond

bonfire1

Bonfire

burton mens

Burton

cappel1

CAPP3L

dc-mens1

DC

foursquare1

Foursquare

grenade1

Grenade

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L1

lib-outer1

Lib Tech

nike sb

Nike

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Nike 6.0

nikita1

Nikita

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Nitro

oakley1

Oakley

obermeyer-m

Obermeyer

oneill

O'Neill

Picture Organic

Picture Organic

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Planet Earth

quiksilver1

Quiksilver

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Restricted (Burton)

ride1

Ride

rip-curl-w

Rip Curl

rome1

Rome

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Rossignol

roxy1

Roxy

scott-mens1

Scott

sessions1

Sessions

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Special Blend

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The North Face

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ThirtyTwo

trew1

Trew

turbine1

Turbine

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The White Collection


volcom3

Volcom

westbeach1

Westbeach

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Zimtstern