2011/12 Snowboard Outerwear Preview & Market Report

transworld business 2011/12 outerwearpreview

In 2008/09 outerwear was the one silver lining in an otherwise dismal market—sales jumped 5.5% in dollars and 9.1% in units over 2007/08. But last year's numbers saw a decline of 4% in dollars and 6% in units for all channels—one of the worst performances for any major category. While pessimists may say last year was an abysmal one on the outerwear front, their more optimistic cousins would say that we can only go up from there.

We caught up with designers and executives from 40 outerwear companies, and despite rising production issues in China and lagging sales stats in the rear view, the optimists are kicking ass. For 2011/12, it's all systems go with refined fits, added value, new technologies, and must-have features to make next year's outerwear and accessories the most versatile and value-driven ever.

But wait, there’s more. If you like this, you’ll love our previews of 2011/12:
Beanies/Bandanas | Gloves | Travel Bags/Backpacks | First Layers

6861
686
ak-mens1
ak
analog
Analog
armada1
Armada
b-by-burton1
B by Burton
betty-rides-21
Betty Rides
bond
Bond
bonfire1
Bonfire

burton mens
Burton
cappel1
CAPP3L
dc-mens1
DC
foursquare1
Foursquare
grenade1
Grenade
l1-lita1
L1

lib-outer1
Lib Tech
nike sb
Nike
nike-60-mens1
Nike 6.0
nikita1
Nikita
nitro-11
Nitro
oakley1
Oakley
obermeyer-m
Obermeyer
oneill
O'Neill
Picture Organic
Picture Organic

planet-earth1
Planet Earth
quiksilver1
Quiksilver
restricted1
Restricted (Burton)
ride1
Ride
rip-curl-w
Rip Curl
rome1
Rome
rossignol1
Rossignol

roxy1
Roxy
scott-mens1
Scott
sessions1
Sessions
special-blend1
Special Blend
the-north-face1
The North Face
thirtytwo1
ThirtyTwo

trew1
Trew
turbine1
Turbine
twc-men1
The White Collection


volcom3
Volcom
westbeach1
Westbeach
zimtstern
Zimtstern