2012/13 Snowboard Preview And Market Report

It’s here! The 2012/13 Snowboard Product Preview. We’ve got quite the line-up for you to browse this year and lots of great insight on trends and product styles from the experts at each brand. Click through the photos to see the latest designs and to learn a bit about where technologies are headed in the future.

Thirty years ago, riders terrorized golf courses with wooden planks, bungee cords, and Sorels covered in duct tape. This equipment showcased snowboarding’s premiere technology. The technology behind today’s kits, however, no longer comes from shop class and the local hardware store. Instead, it comes from diverse sources that could double as ingredients in a science fiction novel: chemistry labs, volcanic rocks, hemp farms, online shows, recycled bottles, and the aerospace industry. Nonetheless, this technology remains in the service of making riders smile—be they lapping the bunny hill or throwing down double corks. Enjoy!

5150 Snowboards
Academy
Adapt
Amplid
Arbor
Artec
Atmosphere
Bataleon
Blak Sheep
Burton
CAPiTA
Compatriot
DC
Dinosaurs Will Die
Endeavor
Epix
Flow
Forum
Gnu
High Society
Humanity
Icelantic
Jones Snowboards
K2
Lamar
Lib Tech
Lobster
Monument
Morrow
Niche
Nidecker
Nitro
No Way!
Organic
Never Summer
Oz
Rhythm
ride
Ride
Rome
Rossignol
Roxy
Signal
Salomon
Smokin
SnowJam LLC: Buzrun
SnowJam LLC: FTWO
StepChild
Tyrant
Unity
Venture
Weekend
Winterstick
Yes
Tech Nine