2013 Volcom Fiji Pro Passes Sustainability Evaluation


Sustainability has become a growing concern among businesses, homeowners, and now surfing contests. The Association of Surfing Professionals (ASP) is endorsing certain professional surfing contests as “Deep Blue Surfing Events,” approving them as environmentally-conscious on all fronts including the contest area, waste reduction, community outreach, and the protection of natural resources.

Volcom, which has invested further on the community outreach front and partnered with multiple nonprofit organizations such as Give Clean Water, Loloma Foundation, and Surf Credits, was recently evaluated for its 2013 Volcom Fiji Pro contest by Sustainable Surf to determine the event’s designation as a Deep Blue Surfing Event. Check out the report on how they ranked below:

Press Release:

Summary of Impact Reductions:

* The 2013 Volcom Fiji Pro (VFP) has been evaluated to have met or exceeded the minimum requirements, and has been designated as a Deep Blue Surfing Event™ by Sustainable Surf.

1. Waste Diversion: At least 40% of waste diverted from landfill

2. Climate Change: 100% of CO2 footprint mitigated  (a “carbon neutral” event)

3. Community Support: Three community-focused non-profit organization partners

Sustainable Surf’s post-event evaluation of Volcom’s efforts indicates that the Volcom Fiji Pro has exceeded the minimum requirements of three categories: Waste, Climate Change and Community Outreach. To receive a Deep Blue Surfing Event designation, an event is required to develop a data collection plan for measuring performance  regarding the reduction of environmental impacts, and it must meet the minimum goals for at least two of the five major categories of environmental impacts. As with Volcom’s efforts last year, the remaining two categories (Energy and Transportation) remain a significant challenge (or are not as applicable) for this particular event, given the constraints of the remote contest site in Fiji. On the plus side, Tavarua’s remoteness does not allow for a large group of on-site spectators, which has an overall effect of helping to further reduce environmental impacts related to the majority of the categories measured.

The sustainability efforts of the 2013 Volcom Fiji Pro contest were aided in large part again, by the choice to site the majority of the event’s operational footprint at the world famous Tavarua Island Resort (TIR), which is instituting a robust sustainability strategy aimed at obtaining the first Sustainable Surf Tourism Certification – a program of the Center For Surf Research at San Diego State University.

To see the report in its entirety, visit http://sustainablesurf.org/volcom-fiji-pro-2013/