404 Simple Mobile Stand Up Paddle’s Danny Ching Defends Baddle Of Paddle Title

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404 SIMPLE Mobile® Stand Up Paddle Race Team's Danny Ching Returns to Defend His 2010 the Baddle of the Paddle Hawaii Victories Irvine, CA – (May 10, 2011) – SIMPLE Mobile® (http://www.mysimplemobile.com), the wireless brand that strives to make mobile service simple for everyone, is happy to announce that 404 SIMPLE Mobile Stand Up Paddle Race Team member, Danny Ching, will be returning to Hawaii this week to defend his 2010 Rainbow Sandals Gerry Lopez Battle of the Paddle Hawaii victories. At last year's Battle of the Paddle Hawaii, Danny made a clean sweep of the event, winning both the 5-mile Elite Battle and the 10-mile Downwinder races. He later went on to win both the Elite and Distance races in the Battle of the Paddle California event that occurred last October.

Based in Redondo Beach, CA, Danny has a deep history in paddle sports.

A former member of the U.S. Olympic Kayak team, he paddled his way into the record books last year as the first non-Hawaiian competitor to win the Steinlager Kaiwi Channel Solo OC-1 World Championship, a 32-mile race from Hawaii's Molokai to Oahu islands. Danny's race time of 3 hours, 38 minutes, and 51 seconds was the second fastest in the almost 20-year history of the race and less than a minute off the course record. In addition to racing SUPs and kayaks, Danny also coaches outrigger canoe teams and is a member of the Los Angeles County lifeguard service.

This year's Battle of the Paddle Hawaii takes place at Duke Kahanamoku Beach, Waikiki, on May 14 & 15, 2011, and again will brings together an elite field of paddlers from around the world.

"We love what Danny and the 404 team are all about. They're committed and hard working, while keeping it fun at the same time, just like the crew here at SIMPLE Mobile," commented Tim Garrett, SVP of marketing for SIMPLE Mobile. "Danny's proven to be a great ambassador for helping us spread the SIMPLE Mobile message, which is that everyone deserves affordable, flat rate wireless service without the hassle of contracts or bills and you can bring your own phone." More information on the 404 SIMPLE Mobile Race Team can be found online at http://404sup.com.

About SIMPLE Mobile SIMPLE Mobile® is, well, simple. They offer the hottest new unlimited wireless service, outstanding products and absolutely no compromises. SIMPLE Mobile offers the nation an unheard of SIM card program that instantly delivers affordable, unlimited access to everything wireless has to offer. SIMPLE Mobile subscribers can choose from three tiers of economical, unrestrained mobile access starting at only $40 for unlimited national talk and text. The $60 plan includes unlimited data at up to 4G speeds. All it takes is an unlocked GSM phone and $40 to have top-rate wireless service through SIMPLE Mobile. Customers will immediately get access to a reliable national network that offers Unlimited Nationwide Talk, Unlimited Global Text, and Wireless Internet Access (IM, MMS, Web, Email & social networks).

SIMPLE Mobile's rapid growth is due to the hassle-free way it brings wireless service to people across the country. They have a revolutionary approach that appeals to both retailers and consumers. Unlike some cellular programs which limit your choices to just a select group of phones, SIMPLE Mobile encourages customers to B.Y.O.P. (Bring Your Own Phone) and enjoy affordable service using one of more than 180 currently approved GSM phones.