adidas Q1 Sales Climb 14%

The adidas group posted very strong first quarter results with group sales climbing 14% on a currency-neutral basis and net income for shareholders up 38% to € 289 million, causing the company to raise its guidance.

Here’s the release:

  • Comparable Retail store sales grow 9% currency-neutral
  • TaylorMade-adidas Golf sales increase 32% currency-neutral
  • Operating margin up 1.1 percentage points despite gross margin decline
  • Net borrowings down 30% to € 640 million at quarter-end
  • Inventory growth moderates to 13% currency-neutral

In the first quarter of 2012, Group revenues increased 14% on a currency-neutral basis as a result of double-digit sales increases in Wholesale, Retail and Other Businesses. Currency translation effects had a positive impact on sales in euro terms. Group revenues grew 17% to € 3.824 billion in the first quarter of 2012 from € 3.273 billion in 2011.

"We are off to a fast start in 2012 and there is still plenty to come as adidas takes centre-stage at the UEFA EURO 2012 and the London 2012 Olympics," commented Herbert Hainer, adidas Group CEO. "We have worked hard to keep inventories at industry-low levels. With the backdrop of clean markets, you will see us push forward with a whole host of new innovative product and brand experiences that will continue to excite consumers and customers around the world."

Group sales increase driven by double-digit sales growth in all segments

In the first quarter of 2012, currency-neutral Wholesale revenues increased 10% due to double-digit sales growth at adidas. Currency-neutral Retail sales increased 16% versus the prior year, driven by 9% comparable store sales growth. Revenues in Other Businesses were up 32% on a currency-neutral basis, driven by strong double-digit sales increases at TaylorMade-adidas Golf and Reebok-CCM Hockey.

Currency translation effects had a positive impact on segmental sales in euro terms. Wholesale revenues increased 13% to € 2.614 billion from € 2.320 billion in 2011. Retail sales rose 20% to € 693 million versus € 577 million in the prior year. Sales in Other Businesses grew 37% to € 517 million (2011: € 376 million).

 

First quarter
2012

First quarter
2011

Change y-o-y in euro terms

Change y-o-y currency-neutral

 

€ in millions

€ in millions

in %

in %

Wholesale

2,614

2,320

13

10

Retail

693

577

20

16

Other Businesses

517

376

37

32

Total1)

3,824

3,273

17

14

First quarter net sales development by segment

1) Rounding differences may arise in totals.

Currency-neutral sales increase in all regions

In the first quarter of 2012, currency-neutral adidas Group sales grew in all regions. Revenues in Western Europe increased 7% on a currency-neutral basis, primarily as a result of sales growth in the UK, Italy, Poland, Spain and Germany. InEuropean Emerging Markets, Group sales increased 15% on a currency-neutral basis due to double-digit growth in most of the region's markets. Sales for the adidas Group in North America grew 11% on a currency-neutral basis due to strong increases in the USA. Sales in Greater China increased 26% on a currency-neutral basis. Currency-neutral revenues in Other Asian Markets grew 26%, driven by strong double-digit increases in Japan and South Korea. In Latin America, sales grew 14% on a currency-neutral basis, with double-digit increases in most of the region's major markets. In most regions, currency translation effects had a positive impact on sales in euro terms.

 

First quarter
2012

First quarter
2011

Change y-o-y in euro terms

Change y-o-y currency-neutral

 

€ in millions

€ in millions

in %

in %

Western Europe

1,174

1,094

7

7

European Emerging Markets

430

370

16

15

North America

869

751

16

11

Greater China

385

284

36

26

Other Asian Markets

594

446

33

26

Latin America

372

328

14

14

Total1)

3,824

3,273

17

14

First quarter net sales development by region

1) Rounding differences may arise in totals.

Group gross margin decreases 0.7 percentage points

The gross margin of the adidas Group decreased 0.7 percentage points to 47.7% in the first quarter of 2012 (2011: 48.5%). The increase in input costs more than offset the positive impact from a more favourable product and regional sales mix as well as a larger share of higher-margin Retail sales. Gross profit for the adidas Group grew 15% to € 1.826 billion versus € 1.587 billion in the prior year.

Operating margin improves 1.1 percentage points

Group operating profit increased 30% to € 409 million in the first quarter of 2012 versus € 313 million in 2011. As a percentage of sales, the operating margin of the adidas Group was up 1.1 percentage points to 10.7% (2011: 9.6%). This was primarily due to the positive effects from lower other operating expenses as a percentage of sales, which more than offset the decrease in gross margin. Higher royalty and commission income as well as higher other operating income also contributed to this development. Other operating expenses as a percentage of sales decreased 1.6 percentage points to 38.4% from 40.0% in 2011. In euro terms, other operating expenses increased 12% to € 1.467 billion (2011: € 1.309 billion), as a result of higher marketing expenditure as well as the expansion of the Group's own-retail activities. Thereof, sales and marketing working budget expenditures amounted to € 426 million, which represents an increase of 2% versus the prior year level (2011: € 417 million).

Financial income grows 78%

Financial income increased 78% to € 8 million in the first quarter of 2012 from € 5 million in the prior year, mainly due to an increase in interest income

Financial expenses decrease 16%

Financial expenses decreased 16% to € 28 million in the first quarter of 2012 (2011: € 33 million). The decrease in negative exchange rate effects contributed to the decline.

Income before taxes as a percentage of sales increases 1.5 percentage points

Income before taxes (IBT) for the adidas Group increased 36% to € 389 million from € 285 million in 2011. IBT as a percentage of sales improved 1.5 percentage points to 10.2% in the first quarter of 2012 from 8.7% in 2011. This was a result of the Group's operating margin increase and lower net financial expenses.

Net income attributable to shareholders up 38%

The Group's net income attributable to shareholders increased to € 289 million in the first quarter of 2012 from € 209 million in 2011. This represents an increase of 38% versus the prior year level. Higher IBT was the primary reason for this development. The Group's tax rate decreased 1.0 percentage points to 25.5% (2011: 26.5%), mainly due to a more favourable earnings mix.

Basic and diluted earnings per share reach € 1.38

In the first quarter of 2012, basic and diluted earnings per share amounted to € 1.38 (2011: € 1.00), representing an increase of 38%. The weighted average number of shares used in the calculation of both basic and diluted earnings per share was 209,216,186 (2011 average: 209,216,186) as there were no potential dilutive shares in the quarter.

 Group inventories up 13% currency-neutral

Group inventories increased 17% to € 2.375 billion at the end of March 2012 versus € 2.033 billion in 2011. On a currency-neutral basis, inventories grew 13%, reflecting input cost increases as well as expectations for continued growth in the coming quarters.

Accounts receivable increase 8% currency-neutral

At the end of March 2012, Group receivables increased 10% to € 2.366 billion (2011: € 2.155 billion) as a result of the Group sales growth. On a currency-neutral basis, receivables were up 8%. This growth is lower than the 13% currency-neutral wholesale-related sales increase in the first quarter of 2012 and mirrors strict discipline in the Group's trade terms management and concerted collection efforts.

Net borrowings decrease € 274 million

Net borrowings at March 31, 2012 amounted to € 640 million, which represents a decrease of € 274 million, or 30%, versus € 914 million at the end of March 2011. The decrease was driven by the strong operating cash flow development over the past 12 months. Currency translation had a positive effect in an amount of € 71 million. The Group's ratio of net borrowings over 12-month rolling EBITDA decreased to 0.5 at the end of March 2012 versus 0.8 in the prior year.

adidas Group increases guidance for the full year 2012

The exceptional start to 2012 has set the adidas Group up for another strong year of financial performance. Management now forecasts adidas Group sales to increase at a rate approaching 10% on a currency-neutral basis in 2012 (previously: mid- to high-single-digit rate). Despite the high degree of uncertainty regarding the global economic outlook and consumer spending, Group sales development will be favourably impacted by its high exposure to fast-growing emerging markets as well as the further expansion of Retail. In addition, this year's major sporting events will provide positive stimulus to Group sales. Currency-neutral Wholesale segment revenues are now projected to increase at a mid- to high-single-digit rate compared to the prior year (previously: mid-single-digit rate). adidas Group currency-neutral Retail segment sales are projected to grow at a low-teens rate in 2012. Expansion of the Group's own-retail store base and comparable store sales are expected to contribute at a similar rate to the revenue growth. Revenues of Other Businesses are now expected to increase at a low-teens rate (previously: low- to mid-single-digit rate) on a currency-neutral basis.

In 2012, the adidas Group gross margin is forecasted to be around 47.5% (2011: 47.5%). While gross margin in the Retail segment as well as Other Businesses is expected to improve, gross margin in the Wholesale segment is forecasted to decline. As in the prior year, gross margin development will be negatively impacted by increasing input and labour costs year-over-year, particularly in the first half of 2012. However, these negative influences will be largely offset by positive regional mix effects, as growth rates in high-margin emerging markets are projected to be above growth rates in more mature markets.

The adidas Group's other operating expenses as a percentage of sales are expected to decrease modestly (2011: 41.4%), despite negative one-time charges of up to € 70 million related to the potential restructuring and changes to commercial activities in India. Sales and marketing working budget expenses as a percentage of sales are projected to be at a similar level compared to the prior year. Marketing investments will be centred around key sporting events such as the UEFA EURO 2012™ and the London 2012 Olympic Games to leverage the outstanding visibility of the adidas brand during these events. Further, the Group will continue to support Reebok's growth strategy in the men's and women's fitness category and will also invest in growing the Group's key attack markets North America, Greater China and Russia/CIS. Operating overhead expenditure as a percentage of sales is forecasted to decline in 2012. Higher administrative and personnel expenses in the Retail segment due to the planned expansion of the Group's store base will be offset by leverage in the Group's non-allocated central costs.

In 2012, the operating margin for the adidas Group is expected to increase to a level approaching 8.0% (2011: 7.6%). Lower other operating expenses as a percentage of sales are expected to be the primary driver of the improvement

As a result, net income attributable to shareholders is now projected to increase at a rate of 12% to 17% to a level between € 750 million and € 785 million. This equates to basic earnings per share between € 3.58 and € 3.75 (previously: increase at a rate of 10% to 15% to a level between € 3.52 and € 3.68; 2011: € 3.20). Top-line improvement and an increased operating margin will be the primary drivers of this positive development. In addition, the Group expects lower interest rate expenses in 2012 as a result of a lower average level of gross borrowings. The Group tax rate is expected to be slightly less favourable compared to the prior year, at a level around 28.5% (2011: 27.7%).

Herbert Hainer stated: "We have set ourselves ambitious, yet realistic growth and profit targets with our strategic business plan Route 2015. We are making great progress as we implement this plan which will secure long-term quality growth and enduring success for our Group."