Agenda NY is a wrap, and we’ve had some time to hear from a few industry brands and retailers about what they saw, what they liked, and the overall appeal of this year’s ever-expanding, Soho-based show.
“This Agenda New York show was our most successful New York show to date. Based on the exhibitor feedback, these 2 days by far exceeded all of our expectations,” says President Aaron Levant. “The positive response was overwhelming and we look to take this energy and expand on the New York show in the year to come.”
Some of the new brands displaying at the show included HEX, Wonderland, IVI, and Super Brand, we caught up with a few of them to find out what they took away from their first time exhibiting in New York.
The reception for WONDERLAND has been phenomenal in terms of both brand awareness and new distribution opportunities,” says Eye Wars Founder Chris Friel. “With so many better retailers at the show we have been fortunate enough to choose the retailers we think best tell our story.”
The show was also a success for the other brands under the Eye Wards umbrella, says Friel. “Agenda NYC is always a great show for SABRE as it gives us an opportunity to see a pretty broad collection of retailers. [The show] gave us a great platform to introduce YEA.NICE to both the East Coast board sport and street-wear accounts.”
Local blog team Radcollector was on the scene conducting interviews with some of the show’s VIPs. Watch for yourself below:
HUF Founder Keith Hufnagel
Mega, Founder of Black Scale
5boro’s Mark Nardelli
We hit the show floor again on Thursday, and traffic —although slightly sluggish during the first hour—definitely picked up by mid morning both upstairs and downstairs, with retailers and buyers hitting brands that they didn’t have a chance to talk with on day one. We saw Maui Nix Skate Buyer/Manager Travis White walking the show floor, who reported that the show was a successful one for the retail chain. Local shop owners like Bronx, New York-based Jallow sportswear were on tap, and other major retail names like Urban Outfitters were also making a presence on the show floor. We’ll have a wrap up report from Agenda President Aaron Levant soon.
Braving record low temperatures dipping into the low single digits, Agenda unleashed another round of tradeshows today in The Big Apple. The space at 82 Mercer Street was anything but cold, once shivering showgoers ushered themselves through the double doors and descended on the two-story, multifaceted show floor, which was bustling with business from the get-go.
On tap was a diverse range of product, some of which from brands that were making a debut at the New York show. Meanwhile, staples like Vans carved out a cozy space in the loft-like upstairs, right next to a lounge sponsored by Mountain Dew where NYC’s Rad Collector was dishing up video interviews with some of the show’s VIPs. New brands on the scene this time around included Vancouver-based Sitka (it’s not even this cold in Canada, by the way!) HEX, Wonderland, IVI, and Super Brand. Meetings were being conducted with several notable retailers who had buyers on the floor, including Nordstrom, Karmaloop, ShopBop, Dogfunk.com, as well as local shops like Brooklyn’s Vinnie’s Styles and Manhattan-based Dave’s Wear House.
The overall energy on the floor was a fast-paced hustle, in true New York fashion, with many brands indicating the show was generating written orders from retailers—all in all, a positive first day. Upstairs in the loft, overlooking an enormous Bloomingdales across the street, giant floor-to-ceiling windows allowed for natural lighting—a little easier on the eyes than traditional overhead lights. Although the thought of walking outside was almost painful— especially for those who’d made the trek earlier this week from sunny SoCal—the crowd was gearing up for an evening filled with events, including the Herschel X New Balance launch party, an Altamont & 5Boro Ghostface Killah show, and much more. We’ll have another report tomorrow, as day two unfolds in the Big Apple.