Alli’s China Invitational Arrives in Beijing May 8-10

Burr Ridge, Ill. – May 5, 2009 – Building on the success of last year's inaugural international event, Alli, the Alliance of Action Sports holds its second annual China Invitational, May 8-10 at the Beijing University of Technology Gymnasium, an Olympic venue from the 2008 Beijing Games. Americans can watch the event for the first time with 1.5 hours of national, NBC television coverage on Sunday, June 14. The 2009 China Invitational features the skate park and vert competitions that took place during the inaugural event along with the addition of a BMX vert contest. The top professional action sports athletes from around the world will again be competing in the China Invitational, including '08 skateboard vert China Invitational winner and Dew Cup champion Pierre-Luc Gagnon, four-time BMX vert Dew Cup champion Jamie Bestwick and skateboard park competitor Austen Seaholm. BMX and skateboard vert finals will take place on Saturday, May 9, while skateboard park finals will be held on Sunday, May 10. Based on their rankings at the end of the 2008 Dew Tour season, the points leaders in the three disciplines were invited to the China Invitational. The complete list of confirmed athletes is as follows: Skateboard Park Skateboard Vert BMX Vert Chad Bartie Pierre-Luc Gagnon Jamie Bestwick Austen Seaholm Andy Macdonald Chad Kagy Rodolfo Ramos Bob Burnquist Simon Tabron Carlos De Andrade Adam Taylor Steven McCann Danilo Do Rosario Sandro Dias Dennis McCoy Fabrizio Santos Buster Halterman Jimmy Walker Chris Mendes Renton Millar Zack Warden NBC will broadcast the China Invitational on Sunday, June 14, 2009 from 3:30 p.m. to 5:00 p.m. ET. Additionally, it will air in China on BTV6, the sports channel of Beijing TV as well as the China Sports Program Network. Time is subject to change so please check your local listings. Fans can also log onto allisports.com for event results and recaps. # # # China Invitational The China Invitational is a multi day skateboarding (vert and park) and BMX vert event held in Beijing, China, featuring the top action sports athletes competing in the world's largest country. The China Invitational will be broadcast in the U.S. on NBC Sports and across China on BTV6, the sports channel of Beijing TV as well as the China Sports Program Network. Webisodes of the event can be found on allisports.com as well as various VOD distribution channels within the USA. More information can be found at www.allisports.com. Alli, the Alliance of Action Sports Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com. NBC Universal NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal. MTV Networks MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.