ASR Announces Tompkins, Moylan Promoted to New Management Roles

picture-7.pngOFFICIAL PRESS RELEASE – San Juan Capistrano, CA (May 21, 2008) – ASR announces the promotion of Andy Tompkins to Group Show Director and Dan Moylan to ASR Show Director. Both will be taking on larger roles with the Nielsen-owned ASR brand, starting at next week's ASR Holiday event.

Tompkins role as Group Show Director will include continued oversight of ASR along with the addition of the Interbike and Health and Fitness Business events. His new focus will concentrate on retail buyer outreach, advocacy relationships and strategic brand direction. Tompkins has over a decade of experience in trade event production, sales and management first at Outdoor Retailer and most recently with ASR.

"Andy is the ultimate specialty sports trade show professional," said Joe Flynn, VP of Marketing and Business Development for Nielsen Business Media's Retail Group, ASR's parent company. "He has a deep understanding of the sports retail and brand landscape, and is constantly striving to produce events that exceed the industry's business needs."

As ASR Show Director, Moylan will be handling most day-to-day responsibilities for ASR including floorplan layout, exhibitor marketing, along with the direction of sales and show operations. Deeply entrenched in the action sports industry, Moylan most recently managed ASR sales and came to ASR from Aaron Chang International where he managed key accounts.

"Dan is intimately familiar with the action sports business landscape and his knowledge of product and personalities will help drive ASR to new heights," says Andy Tompkins, Group Show Director. " The nature of the marketplace demands a high level of senior management input to the future direction of the show and brand, so having Dan in a leadership role will help strengthen ASR’s products and ensure we are in step with the industry."

Congratulate Tompkins and Moylan in person at ASR Holiday, May 28 and 29 at the Orange County Fair and Exposition Center in Costa Mesa, CA.

Future ASR Dates:
ASR Holiday:         May 28 and 29, 2008        Costa Mesa, CA
ASR September:    September 4-6, 2008       San Diego, CA
ASR January:         January 22-24, 2009         San Diego, CA
ASR September:    September 10-12, 2009   San Diego, CA

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, check out ASRbiz.com.