Colorado Ski Country Cuts Staff/Marketing Campaign


According to the Aspen Daily News, Colorado Ski Country USA announced that is eliminating its print and radio advertising and laying off five marketing and communications employees — one-third of its staff — due to budget cutbacks stemming from Vail Resorts’ decision to leave the trade group.

The news was announced late last week at the organization’s 45th Annual Meeting and Forum in Crested Butte, along with figures that Colorado posted its second highest number of skier visits on record.

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