Awards Ceremony Concludes Winter Dew Tour Season

Second Season of the Winter Dew Tour Finishes with Record-Breaking Attendance

West Dover, Vt. – February 7, 2010 – The Winter Dew Tour's Toyota Championship at Mount Snow Resort in West Dover, Vt. concluded last night, marking the end of the 2009-10 season. The Dew Cup Awards Ceremony marked the end of the year, honoring the top athletes from the three-stop Tour.

The season-end award recipients are as follows:

Dew Cup – The coveted Dew Cup is awarded to the top-ranked athlete and overall points leader in each of the Tour's six disciplines.

·         Freeski slopestyle – Andreas Hatveit, 23, Norway

·         Women's snowboard slopestyle – Jamie Anderson, 19, South Lake Tahoe, Calif.

·         Men's snowboard slopestyle – Sage Kotsenburg, 16, Park City, Utah

·         Freeski superpipe – Jossi Wells, 19, New Zealand

·         Women's snowboard superpipe – Kaitlyn Farrington, 20, Sun Valley, Idaho

·         Men's snowboard superpipe – JJ Thomas, 28, Breckenridge, Colo.

Athlete of the Year – Honors the male and female athlete who earned the most overall points in any one discipline during the 2009-10 Winter Dew Tour season.

·         Male – Andreas Hatveit

·         Female – Jamie Anderson

Rookie of the Year, presented by Ball Park – The rookies with the highest number of points in snowboarding and freeskiing are each honored.

·         Freeski – Andreas Hatveit

·         Snowboard – Sage Kotsenburg

Trick of the Year – The athlete who performed the single best trick throughout the three-stop Winter Dew Tour season.

·         Halldor Helgasson, 19, Iceland, snowboard slopestyle – double cork frontside 1080, performed at the Totino's Open at Breckenridge Ski Resort

Performance of the Year, brought to you by PowerBar – Recognizing a single performance by an athlete that may be either the highest score or one that was clutch under pressure when it was needed most.

·         Mike Riddle, 23, Canada, freeski superpipe – His huge second run during finals at the Totino's Open in Breckenridge allowed him to come up through the pack and win the event

Breakthrough Athlete of the Year – Voted on by the athletes, this award recognizes an athlete who does something that surpasses expectations.

·         Elias Ambuhl, 17, Switzerland, freeski slopestyle – He came in new to the Winter Dew Tour as an Open Qualifier, winning the OQ round. As a Tour rookie, Ambuhl showed his consistency and finished seventh overall.

During the four-day freeski and snowboard competition, approximately 33,000 fans experienced the Toyota Championship – the highest event attendance in the two-year history of the Winter Dew Tour – also breaking the record for highest-single day attendance with 15,000 attending on Saturday.

"The past four days of the Winter Dew Tour have been terrific, and we couldn't be more excited with the turn out," said Kelly Pawlak, General Manager of Mount Snow Resort. "Our numbers for the weekend are up from the five-year average. It's always great to get more people out to Mount Snow to experience the mountain at Carinthia."

Today's events at the Toyota Championship included the finals for the Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour along with a freeski specialty competition – the Toyota Tricktopsy Big Air Presented by realPlayer – on the final feature of the slopestyle course. Top freeski athletes like Bobby Brown, Jossi Wells, Colby West and Ian Cosco threw out their best tricks during the 30-minute jam session, and Gus Kenworthy came out as the winner with his cork 900 nose grab to true tail grab.

The complete 2009-10 Winter Dew Tour schedule is as follows:

Event                           Date                             Location

Totino's Open                Dec. 17-20                    Breckenridge Ski Resort – Breckenridge, Colo.

Wendy's Invitational       Jan. 14-17                     Snowbasin Resort – Ogden, Utah

Toyota Championship     Feb. 4-7                        Mount Snow Resort – West Dover, Vt.

In its second season, the top athletes in the world will take part in this year's Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded in Mount Snow, Vt. at season's end. The 2008-09 Dew Cup champions include Shaun White (Snowboard Superpipe and Slopestyle), Kelly Clark (Snowboard Superpipe), Spencer O'Brien (Snowboard Slopestyle), PK Hunder (Freeski Slopestyle) and Tanner Hall (Freeski Superpipe).

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Winter Dew Tour

The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features men's and women's snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season's end, the overall points leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Totino's, Wendy's and Toyota (event title sponsors). Associate partners include Ball Park, MATADOR by Jack Link's, Nike 6.0, Paul Mitchell, PowerBar, Shaun White Snowboarding and Verizon Wireless. More information can be found at www.allisports.com <blocked::blocked::http://www.allisports.com/> .

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com <blocked::blocked::http://www.allisports.com/> .

NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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For further information:

Alli, the Alliance of Action Sports

Nicole Mancuso: (630) 251-0143

nicolemancuso@allisports.com

Katie Trotsky: (708) 204-7982

katietrotsky@allisports.com