Billabong Named One of Nine Hottest Retailers by ICSC

OFFICIAL PRESS RELEASE – Surfersvillage Global Surf News, 15 May, 2008 : – – Las Vegas — The International Council of Shopping Centers, Inc. (ICSC) has announced the winners of its 2008 ‘Hot Retailer’ awards, an award that recognizes innovative retail concepts that are appearing in shopping centers around the world.

But what are the "hottest and most wanted" retail concepts shopping centers are seeking for their centers? According to a worldwide member survey by ICSC, nine retailers were chosen as the "hottest" concepts and will receive the award during ICSC's Global Retail Real Estate Convention, RECon, on Tuesday, May 20, 2008, in Las Vegas, Nevada.

"ICSC is pleased to announce and award its 'Hot Retailer Award' to retailers that have worked hard to create products and services that drive customers to shopping centers around the world," said Michael P. Kercheval, ICSC's president and CEO.

"These eight retailers create exciting and interesting shopping experiences that contribute to the success of the shopping centers that have these stores as tenants. ICSC is pleased to add these nine retailers to our annual list of Hot Retailers and spotlight them during RECon," Kercheval added.

Australian Gordon Merchant founded Billabong in Burleigh Heads on the Gold Coast in 1973. Combining his passion for surfing with hard work, he developed his own stitching technique, which made the garments more durable, cost-effective and less labor intensive.

Since then, Billabong has continually improved every phase of its operation to become one of the world's leading manufacturers of surf wear and has expanded its product range to include board sport products such as wetsuits, watches, surfboards, snowboard outerwear and skateboarding apparel that appeals to both male and females, 12 to 20 years of age. The company's continued support, development and sponsorship of surfing, skateboarding and snowboarding events and world class athletes have contributed to Billabong market dominance and brand integrity.

The other eight brands named with the award are: Apricot Lane, Five Guys Burgers and Fries, Fresh & Easy, L.L. Bean, Pinkberry, Pollo Campero, Ridemakerz and Stir Crazy. For more information, visit