OFFICIAL PRESS RELEASE – WRIGHTSVILLE BEACH, NC, APRIL 24, 2008 —The Board Retailers Association (BRA), a non-profit representing almost 500 specialty board sport retailers in the surf, skate, snow and wake industry, has partnered with Board-Trac, a market research firm, to conduct quarterly brand specific, retail-focused surveys.
"As the preeminent association representing specialty board sport retailers, we are honored to be working with BRA. Retail survey data is the best indicator of the status and health of the board sport industry and we look forward to providing both retailers and manufacturers with this valuable information on a quarterly basis," said Angelo Ponzi, Board-Trac.
The Retail Quarterly Survey is online and all specialty board sport retailers are encouraged to take part. Participating retailers receive survey results at no cost. Participation is voluntary and 100% confidential. The survey is geographically diverse, representing a range of products proportional to BRA's membership. The survey is brand specific and focuses on four aspects of the board sport industry: surf, skate, snow and wake. Survey results are critical to understanding where the board sport retail industry is and where it is headed.
"BRA has been conducting quarterly surveys for a couple of years to help retailers gear up for the buying cycle, but by partnering with Board-Trac we hope to improve upon the collection methods and resulting analysis," said Melissa Clary, BRA Executive Director.