OFFICIAL PRESS RELEASE – Board-Trac has been studying surfers, skateboarders and snowboarders since 1998 when their first report was published on the influence of board sports on the youth of America. The company’s studies, data and reports have fueled growth of many action sports brands, spurred investors to invest and onlookers to take a better look at the dynamic action sports industry.
To celebrate their first 10 years, Board-Trac is offering 30% off on any report available from the online store. With purchase of any of the annual reports, Size of Market reports, ASR Seminars or a subscription to Trend Watch, a 30% discount will be given at checkout.
“It’s a way to give back a little to the industry,” Angelo Ponzi, Board-Trac co-founder, said. “We wanted to make our data available because it’s so essential for strategic planning, design and distribution planning and simply to grow a business. Since day one our strategy was to help this industry really understand its consumer and the fact that we’re here 10 years later says we must provide a significant value.”
From Goldman Sachs and Bank of America to Nike, O’Neill and Burton, Board-Trac data on surfers, skateboarders and skateboarders are used in boardrooms and cubicles around the world to plan strategies and simply to understand who these board riding folks really are.
Since its first ‘youth report’ Board-Trac has tracked purchasing habits, brand preferences and lifestyles of active girls and guys whose sports of choice are boards. Ten years of data, ten years of reports, the sum is scores and scores of reports on the consumer that everyone from Wall Street to B Street watches.
Board-Trac’s reports include data on frequency of purchases, spending, and shopping destinations for both softgoods and the hardgoods related to the sport.
In addition to the annual reports on surfers, skateboarders and snowboarders, Board-Trac has presented seminars at industry trade shows and related events for most of the past 10 years. Presentations have included an ‘age analyses’ that outlined where the age segmentation youth market is now and where it will be in 2010, branding, marketing, understanding your competitors, your distribution and most importantly, your consumers.
A lot has changed in the action sports industry over the past 10 years with Wall Street playing such a large piece of the landscape, demographic shifts and fewer new brands associated exclusively with board sports. Board-Trac principals sometimes find themselves preaching to the choir, but in a much, much larger arena.
2008 will bring about new changes for Board-Trac. “Demands for our services have prompted us to expand our overall products and services to include business and strategic plan development, expansion of our qualitative (focus groups) and secondary research services, expanding our media planning and buying services, both endemic and non-endemic and our overall brand marketing consulting,” said Board-Trac Managing Director Marie Case.
Board-Trac® is the leading marketing company for the action sports industry providing marketing consulting and research on the lifestyles and purchasing habits of people who participate in or are influenced by board sports and the active lifestyles that these sports represent.
Board-Trac’s capabilities include, Strategic Planning, Market Development, Competitive Analysis, Primary and Secondary Research, Focus groups, internet surveys, One-on-One Interviews, Telephone, Syndicated Studies, media planning and buying and competitive analysis. Board-Trac assists manufacturers and retailers build successful brands.