Boarding for Breast Cancer (B4BC) Celebrates 20 Years of Fundraising and Education During Breast Cancer Awareness Month

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“Amplify” art exhibition + silent auction Thursday, October 6th, 2016 @ 7pm hosted by downtown Los Angeles Arts District and Becore

(Los Angeles, CA) –– Boarding for Breast Cancer has today announced “Amplify,” a 1-night fundraiser celebrating two decades of Breast Cancer prevention and support programs for young people. The event will take place Thursday, October 6th, at 7 p.m., at the BeCore headquarters in the downtown Los Angeles Arts District.

Curated by NEMO Design, Amplify will include a silent-auction featuring a Fender Stratacoustic guitar signed by Green Day, original artwork by Caia Koopman, Ernesto Yerena, Jamie Lynn, ManOne, Marcel “Sel” Blanco, RISK and others, as well as food trucks, live music and skateboarding. A suggested $10-dollar donation for the B4BC 501(c)3 non-profit, with the opportunity to become an official member by joining the B4BC Brigade for $20, will be requested at the door. All proceeds will benefit the Boarding for Breast Cancer organization.

“We continue to seek interactive and creative ways to spread our message and with this event we’re thrilled to kick-off our B4BC Brigade membership drive, opening new doors and sparking passion with fun ways to fundraise, educate, and celebrate,” says Boarding for Breast Cancer Co-Founder and Executive Director, Kathleen Gasperini. “What a better way to celebrate our 20th Anniversary and Breast Cancer Awareness month than with an evening of creatives, athletes and musicians whose lives have been touched by Breast Cancer.”

For those that cannot make the event, but still want to support B4BC and join the B4BC Brigade, go to www.b4bc.org. All donations are tax deductible. For more information, or to get involved please contact getinvolved@b4bc.org.

Impact:

• Over $600,000 in funds raised through B4BC’s Snowboard + Music Festivals. Beneficiaries have included The Breast Cancer Fund, The Susan G. Komen Foundation, The Nina Hyde Center for Breast Cancer Research and a variety of regional breast cancer support organizations.

• Provided over 60 grants, from 2009 – present, to breast cancer patients and survivors to attend Chasing Sunshine Project wellness retreats.

• $25,000 for 27 climbers of the Breast Cancer Fund’s 2012 Climb Against the Odds, providing The North Face outerwear for their Mt. Shasta ascent.

• Annual grants to local communities through B4BC’s signature Shred the Love™ and Skate the States board-a-thons and fundraising campaigns. Beneficiaries have included Camp Good Days, The HERA Foundation, The Munson Medical Center, Tahoe Forest Health System, New Mexico’s Anita Salas Memorial Fund, The Cancer Support Community, Mammoth Hospital and many others.

B4BC Story:
The inspiration for B4BC was a young woman named Monica Steward, who started her battle with breast cancer at the age of 26 and passed two years later of complications that arose from delayed diagnosis. B4BC’s founders – Lisa Hudson, Kathleen Gasperini, Dawn Kish, and pro-snowboarders Tina Basich and Shannon Dunn – hoped to honor their friend Moni by creating an event that centered around their passions of snowboarding and music while communicating the urgent importance of awareness and education.

In 1996, the first ever B4BC Snowboard + Music Festival was born with tremendous support from the action sports industry. Sadly, Monica passed away right before the event but her spirit shined on that day in a celebration of life and love. The Festival continued for 6 years in Sierra-at-Tahoe drawing internationally-acclaimed acts over its run, including the Beastie Boys, Blink 182, Foo Fighters, Linkin Park, Moby, Less than Jake, Luscious Jackson, Ozomatli, Supersuckers, Primus, Spearhead, and more. This inaugural event raised over $500,000 for beneficiaries that included the Breast Cancer Fund, Susan G. Komen Foundation, Nina Hyde Center for Breast Cancer Research, and a variety of regional breast cancer support organizations.

For more information on the B4BC story visit https://b4bc.org/about/

About B4BC:
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996 with the 1st B4BC Snowboard + Music Festival, the foundation empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. Every year, B4BC provides over 100,000 individuals with peer-to-peer education on how to reduce breast cancer risk, how to perform a breast self-exam and provides an opportunity to experience what a cancerous lump feels like through the use of life-like jelly breast molds. Outreach impressions reach 1,320,000 young people around the world annually.

About NEMO Design:
Nemo Design is a brand design agency based in Portland, OR, creating modern marketing for the world’s leading active lifestyle brands. In 2015 Nemo was recognized by Ad Age as the Best Small Agency in the Northwest Region, silver as well as Outside Magazine’s Best Places to work, ranked 7 of 100.

About BeCore:
At BeCore we strategize, we plan, we execute. We sweat details. BeCore is a fully turnkey experiential agency that provides both creative development and production execution on behalf of our brand and agency clients such as Red Bull, Nike, Microsoft and others.

For more information please contact studio@jessieiscohen.com or visit http://bit.ly/2dp6XeB.

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