Greg Dacyshyn, Chief Creative Officer:
Burton 2012 Outerwear: Focused on fabrics & technologies; colors; silhouettes,
FABRICS & TECHNOLOGIES: For 2012, we’ve got the best lineup of fabrics ever, from lightweight to burly, with a variety of waterproof/breathable fabrics all with unique textures, finishes and hand-feels. GORE-TEX® continues to be a big part of our line and is integrated more than ever in men’s and women’s Burton outerwear with more options, more fabrication innovation and usage in the lowest price point offering yet. And in addition to GORE, we also feature Burton’s DRYRIDE 3L, 2L and Softshell across the line. Thermacore insulation still exists in many lower end outerwear pieces and some gloves but we’re also using 3M Thinsulate in a ton of styles, including 3M X-Static antimicrobial insulation in the pits on higher-end pieces. MM/G waterproof/breath-ability ratings have also seen a pretty significant increase across the board for Burton. And lastly, new for 2012, we introduce Burton’s TRAIL MAPPING system, a system of strategically designed outerwear lining and insulation in both men’s and women’s Burton jackets.
COLOR: I think one of the biggest shifts in color and patterns is in prints. For the past few seasons we saw so many content-based prints in the industry. But for 2012 we are moving away from that to more traditional and pattern-based prints like checks, plaids and stripes, and to more color and pattern blocking. As far as color palette itself, there are definitely more earth tones than in the past, and overall I’d say the colorways are a little more muted. While there is always room in the line for strong colors, it’s not as poppy as it has been. And this all goes back to the line being a little more versatile and much more timeless, so you don’t get tired of your pieces and they don’t look dated after one season. The ability for a jacket to go from snow to street is important for the rider today, so our 2012 line definitely gives snowboarders more versatility and wear-ability through its colors and styling.