OFFICIAL PRESS RELEASE: Burton and Go211.com announced a five-year partnership in which Go211 will become a global partner of the Burton Global Open Series (BGOS) and webcast all BGOS competitions and other events over the next five years, according to a press release issued Monday, March 17.
With nearly four million unique visitors every month, Go211.com provides an interactive viewing experience for the world-class Burton Global Open Series (BGOS) events, which take place in New Zealand, Australia, Canada, Switzerland, Japan and the U.S. every year. In addition to showcasing live action from the competitions and commentary from top pro riders, Go211.com webcasts feature live scoring, live standings, rider bios and live chat, where viewers can submit comments and questions to on-air web announcers and their guests.
“After the tremendous success of the Burton European Open and Nissan X-Trail Nippon Open webcasts, we are so stoked to formally partner with Go211 on our online event coverage,” Bryan Johnston, Senior VP of Global Marketing at Burton, said. “Go211 has built strong connections with top riders like Burton pros Hannah Teter, Kelly Clark, Kevin Pearce, Danny Davis and Keir Dillon, which is a big reason why their event coverage is authentic and backed by so many people in the industry.”
Sean Aruda, CEO of Go211 had this to say: “We are thrilled to offer live coverage of Burton’s prestigious Global Open Series events to millions of viewers worldwide. These are snowboarding’s premier events, and we are very committed to providing the best action footage and behind-the-scenes coverage possible while giving viewers the chance to interact with riders and commentators during the shows.”